# Conversational Product Packaging Digital Link's Cleo Assistant Lets Consumers Speak to Products By Laura McQuarrie | Published 2025-09-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/cleo-assistant References: [businesswire](https://www.businesswire.com/news/home/20250922663742/en/Digital-Link-Unveils-the-First-Conversational-Product-Packaging-Powered-by-AI-that-Lets-Consumers-Speak-Directly-to-Their-Products) & [digital-link](https://digital-link.com/product/ai-for-packaging/?utm_source=businesswire&utm_medium=press-release&utm_campaign=cleo-launch)  At Labelexpo 2025, [Digital Link](https://www.trendhunter.com/trends/vending-tracker) unveiled the Cleo assistant, an [AI-powered product assistant](https://www.trendhunter.com/trends/ask-3m) that enables consumers to interact directly with products by scanning a QR code. Thanks to this next-generation [conversational packaging](https://www.trendhunter.com/trends/join-the-chat), consumers don't need to consult an app or manual, and packaging is no longer just a one-way messenger but a provider of a two-way interactive experience. Paula Rivero, Digital Link Co-founder and CEO Paula Rivero, explains, “This is the barcode’s successor. From now on, products don’t just sit on shelves. They live, they listen, they respond.” By scanning an on-pack code, consumers can ask about everything from ingredient sourcing to insights about a product's nutritional label. In one Labelexpo 2025 demo, Paula Rivero scanned a package of face cream and asked Cleo if it was safe for a pregnant woman. ## Trend Insights (Trend Hunter) - Score: 8.2/10 - Popularity: 97% | Activity: 97% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Key Themes Behind This Trend - **AI-powered Conversational Packaging:** The implementation of AI-driven assistants in product packaging transforms static labels into interactive conversational interfaces. - **QR Code Engagement Interfaces:** Products equipped with QR code scanning enable consumers to engage in dynamic dialogue, enhancing the interactive experience beyond traditional packaging. - **Next-generation Customer Interaction:** Packaging that provides two-way communication redefines customer engagement by offering instant access to personalized product information. ### Where This Applies - **Consumer Packaged Goods:** The integration of conversational AI in product packaging revolutionizes the way consumers interact with and gather information about consumer goods. - **Augmented Reality Solutions:** The evolution of QR code technology combined with AI-powered assistance paves the way for innovative augmented reality experiences in packaging. - **Smart Packaging Solutions:** AI-enabled packaging represents a shift towards smarter, more responsive packaging solutions across various industries, offering enhanced consumer interaction. ## Related on Trend Hunter - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md) - [Holographic Health Concierges](https://www.trendhunter.com/trends/ar-assistant.md) - [Universal Connected Packaging](https://www.trendhunter.com/trends/tetra-pak-iberia.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md) - [Digital Product Story Brochures](https://www.trendhunter.com/trends/malmgard-castle.md) - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md) - [Assistive Alcohol Packaging](https://www.trendhunter.com/trends/assistive-technology1.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Interactive Fruit Juice Packaging](https://www.trendhunter.com/trends/jus-de-fruits-caraibes.md)