# Crochet Butcher Shops The Wool Butchery by Clemence Joly has Warm Knitted Meats By Allison Love | Published 2010-07-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/clemence-joly References: [cakeheadlovesevil.wordpress](http://cakeheadlovesevil.wordpress.com/2010/07/27/the-wool-butchery/) & [thetrendygirl.net](http://www.thetrendygirl.net/2010/07/du-crochet-a-la-boucherie.html) The Wool Butchery from Clemence Joly is a [meat shop](https://www.trendhunter.com/trends/the-butchers-cellar-wine) entirely created and knitted from wool. Clemence Joly decided to do her final degree project on the study of French meat, therefore creating these woolly meat pieces. With [sausages, steaks, roasts](https://www.trendhunter.com/trends/coro-foods) and pig's heads, Clemence Joly created an entire store of these interesting works. Displayed and hung by the windows like in a real butcher shop, these woolly pieces can easily have you fooled. **Implications** - Many individuals within today's society have grown restless with the constant influx of one generic product after the other. Many businesses find it challenging to capture and hold the attention of these individuals. Businesses that offer their clients the unexpected through the use of [juxtaposition and opposition](https://www.trendhunter.com/trends/moma-mart) will likely succeed in appeal to new consumers. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 41% | Activity: 29% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Fiber Art Installations:** Creating large installations of unconventional materials such as wool can attract customers through unique experiences - **Hyper-realistic Knitwear:** Experimenting with hyper-realistic knitwear can offer a new form of product differentiation in fashion retail - **Surrealism in Retail Design:** Including surreal elements in retail design can offer customers a memorable and shareable experience ### Sectors Adopting This - **Food & Beverage:** Incorporating unconventional materials or designs into food retail can create buzz and attract new customers - **Fashion:** Exploring unique and unconventional materials in fashion design can lead to product differentiation and appeal to new customers - **Retail Design:** Integrating unexpected and surreal elements in retail design can attract customers and create a memorable brand experience ## Related on Trend Hunter - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md) - [Queer Wool Runway Looks](https://www.trendhunter.com/trends/i-wool-survive.md) - [Unconventional Boutique Butchers](https://www.trendhunter.com/trends/prospect-butcher-co.md) - [Playful Crochet Collections](https://www.trendhunter.com/trends/crochet-collection.md) - [Juxtaposed Materials Furniture Collections](https://www.trendhunter.com/trends/wool-diaries-collection.md) - [Wool-Centric Contemporary Exhibitions](https://www.trendhunter.com/trends/oltre-terra-exhibition.md) - [Hyperrealistic Food Art Exhibitions](https://www.trendhunter.com/trends/looks-delicious.md) - [Meat-Free Prague Butcher Shops](https://www.trendhunter.com/trends/plantbased-butcher-shop.md) - [Knitted New York Subways](https://www.trendhunter.com/trends/straphangers-lounge.md)