# Zit Catastrophe Ads The Clearex Pimple Treatment Gel Campaign Relies on Nail Art By Meghan Young | Published 2012-04-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/clearex-pimple-treatment-gel References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/04/clearex-matador-planes/) & [yr](http://www.yr.com/) Popping a zit can be as disastrous as the blemish itself, which the [Clearex Pimple Treatment Gel](https://www.trendhunter.com/trends/authentic-skincare-campaign) ad campaign cleverly shows. It creatively relies on the [nail art craze](https://www.trendhunter.com/trends/drycuticle-season) that has swept through the beauty industry of late. The print ads liken [popping pimples](https://www.trendhunter.com/trends/starface-3) to two other impending catastrophes, a plane crash and matador accident, which have been illustrated on the nails. Created by Tel Aviv-based ad agency Shalmor Avnon Amichay/Y&R Interactive, the Clearex Gel ad campaign was art directed by Shira Nathan and creative directed by Oren Meir. The close-up zit portraits were shot by Ezra Gozo Mantzur with hilarious nail illustrations by Shira Nathan. After coming across these ads, people will think twice before popping their pimples. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 69% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Nail Art Craze:** Opportunity to create innovative products that combine the popularity of nail art with skincare, targeting the beauty industry. - **Pimple Treatment Gel:** Potential for disruptive innovation in the skincare industry by developing advanced pimple treatment gels that effectively address the concerns of consumers. - **Creative Ad Campaigns:** Innovation opportunity for ad agencies to develop attention-grabbing and humorous campaigns that resonate with target audiences. ### Industries Being Reshaped - **Beauty Industry:** Rapidly evolving beauty industry can capitalize on the nail art trend by incorporating it into their product offerings, such as skincare products. - **Skincare Industry:** Skincare industry can leverage the increasing consumer awareness to create advanced pimple treatment gels that cater to specific skin concerns. - **Advertising Industry:** Opportunity for ad agencies to think creatively and develop ad campaigns that capture consumer attention and effectively communicate brand messaging. ## Related on Trend Hunter - [Acne Emergency Hotlines](https://www.trendhunter.com/trends/dispatch-sms-hotline.md) - [Attention-Grabbing Acne Tubes](https://www.trendhunter.com/trends/pure-daily-care.md) - [Fast Acting Acne Kits](https://www.trendhunter.com/trends/zit-zapper-pimple-patches.md) - [Holographic Blemish Patches](https://www.trendhunter.com/trends/patch-it-rescue-pimple-patches.md) - [Tattoo-Inspired Joint Blemish Patches](https://www.trendhunter.com/trends/tattoo-compact.md) - [Co-Branded Skincare Stickers](https://www.trendhunter.com/trends/starface-x-glossier-hydrostickers.md) - [Adorable Pimple Patch Designs](https://www.trendhunter.com/trends/pimple-patch-designs.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Effortless Skincare Campaigns](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me.md)