# Peachy Caffeinated Water Drinks The New Clear/Cut Phocus Peach Drink Offers an Energy Boost By Michael Hemsworth | Published 2019-08-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clearcut-phocus References: [preparedfoods](https://www.preparedfoods.com/articles/122692-phocus-caffeinated-sparkling-water-peach-flavor) & [drinkphocus](http://www.drinkphocus.com/) The new Clear/Cut Phocus Peach drink has been unveiled as the brand's latest flavor that will offer consumers a tasty way to boost their energy level at anytime of day. The [sparkling water drink](https://www.trendhunter.com/trends/antioxidant-sparkling-waters) is made with [75mg of caffeine](https://www.trendhunter.com/trends/como-no) that has been sourced from green tea along with the amino acid L-theanine to enhance the health-conscious profile of the beverage. The drink is free from added sugars, sodium, sweeteners and calories to make it a balanced refreshment option for consumers seeking to curb their intake of these ingredients. The Clear/Cut Phocus Peach drink comes as one of a growing number of [beneficial beverage options](https://www.trendhunter.com/trends/kewe-energy) as consumers seek to support their increasingly hectic schedules with health-focused refreshment varieties. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 24% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Caffeinated Water Drinks:** Disruptive innovation opportunity: Develop new flavors and formulations of caffeinated water drinks to meet the growing demand for healthy and energizing refreshments. - **Health-conscious Refreshments:** Disruptive innovation opportunity: Create a range of beverages that are free from added sugars, sodium, sweeteners, and calories to cater to health-conscious consumers who are mindful of their ingredient intake. - **Energy-boosting Beverages:** Disruptive innovation opportunity: Incorporate natural sources of caffeine and other energizing ingredients into drinks to provide consumers with a convenient and tasty way to boost their energy levels throughout the day. ### Industries Being Reshaped - **Beverage Industry:** Disruptive innovation opportunity: Explore new product development opportunities within the beverage industry by focusing on innovative flavors, ingredients, and health-conscious formulations. - **Sparkling Water Market:** Disruptive innovation opportunity: Capitalize on the growing demand for flavored sparkling water by introducing new and unique varieties that offer health benefits and functional ingredients. - **Caffeine-based Products:** Disruptive innovation opportunity: Expand the market for caffeine-based products by incorporating natural sources of caffeine into different beverage categories to cater to health-conscious consumers seeking an energy boost. ## Related on Trend Hunter - [Summertime Fruit Energy Drinks](https://www.trendhunter.com/trends/monster-ultra-peachy-keen.md) - [Peachy Candy Energy Drinks](https://www.trendhunter.com/trends/c4-performance-energy-jolly-rancher-peach.md) - [Dry Peach Energy Drinks](https://www.trendhunter.com/trends/monster-nitro-cosmic-peach.md) - [Energy-Boosting Spring Waters](https://www.trendhunter.com/trends/caffeinated-spring-water.md) - [Electrolyte-Infused Health Drinks](https://www.trendhunter.com/trends/clear-cut-brands.md) - [Functional Fruit Tea Refreshments](https://www.trendhunter.com/trends/twinings-sparkling-tea-range.md) - [Collaboration Pineapple Energy Drinks](https://www.trendhunter.com/trends/phocus-pineapple-energy-drink.md) - [Peach-Flavored Sparkling Waters](https://www.trendhunter.com/trends/hop-wtr-1.md) - [Electrolyte-Enhanced Energy Drinks](https://www.trendhunter.com/trends/phx-drinks.md)