# Honest Acne Commericials Clearasil Creates an Ad that Admits "We Know Acne, We Don't Know Teens" By Meghan Young | Published 2016-05-23 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/clearasil References: [adweek](http://www.adweek.com/news/advertising-branding/ad-day-clearasil-admits-it-doesnt-get-teens-all-hilarious-droga5-ads-171594) & [clearasil](http://www.clearasil.com) Clearasil has taken some notes from those honest posters that have been popping up on the Internet over the last couple of years and created its own [honest commercial](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign). Embracing the tag line, "We know acne, we don't know teens," Clearasil fumbles through connecting to its target demographic while still relaying the most important message: that it can [clear pimples](https://www.trendhunter.com/trends/sensitive-skin-acne-patches) in just 12 hours. Fun and straightforward, the Clearasil commercial essentially tells the world that all that matters in the end is the product. [Clever advertising](https://www.trendhunter.com/trends/skin-obsessed) will only go so far. If you don't have the goods to back up the words, people will move on to something that does work. For Clearasil, that means losing a lot more than a specific group of consumers. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 5% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Honest Advertising:** Opportunity for brands to embrace transparency and authenticity in their ad campaigns by acknowledging their limitations. - **Connecting with Target Demographic:** Brands should focus on creating content that resonates with their target audience and addresses their specific needs. - **Product Performance Matters:** The effectiveness and quality of the product should be the primary focus of advertising, as consumers prioritize tangible results. ### Where This Applies - **Skincare Industry:** Skincare brands can disrupt the market by creating honest advertisements and emphasizing product efficacy. - **Advertising Industry:** Advertising agencies can help brands connect with their target demographic by developing content that speaks directly to them. - **Consumer Goods Industry:** Brands in the consumer goods industry must prioritize product quality and performance to retain customers. ## Related on Trend Hunter - [Remixed Skincare Commercials](https://www.trendhunter.com/trends/ceraves-hey-its-me.md) - [Debunking Skincare Campaigns](https://www.trendhunter.com/trends/periodic-fable.md) - [Effortless Skincare Campaigns](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md) - [Attention-Grabbing Acne Tubes](https://www.trendhunter.com/trends/pure-daily-care.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Tongue-in-Cheek Skincare Ads](https://www.trendhunter.com/trends/cerva.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Satirical Skincare Campaigns](https://www.trendhunter.com/trends/skin-obsessed.md)