# Refreshingly Fruity Protein Supplements SCI-MX Clear Whey Protein Isolate Comes in Two Flavors By Michael Hemsworth | Published 2024-02-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clear-whey-protein-isolate References: [foodbev](https://www.foodbev.com/news/sci-mx-expands-product-portfolio-with-clear-whey-launch/) & [sci-mx](https://sci-mx.co.uk)  [SCI-MX](https://www.trendhunter.com/trends/sci-mx) [Clear Whey Protein Isolate](https://www.trendhunter.com/trends/ascent-clear-whey-protein-isolate) is a new product from the UK-based sports nutrition brand formulated with the needs of health-conscious and athletic consumers alike in mind to help them meet their protein needs in a flavorful way. The product is characterized by its namesake [clear formulation](https://www.trendhunter.com/trends/clear-whey-protein) that is positioned as an alternative to creamy varieties on the market and thus has a more refreshing profile for consumers to enjoy. The product features 23-grams of protein per serving, and comes in Apple & Blackcurrant and Tropical Island Punch flavors. Featuring more than 90% whey protein, the supplement has zero fat per serving. NPD Manager Parminder Singh commented on the SCI-MX Clear Whey Protein Isolate saying, "We’re always thinking about new products which we can bring to the market that amplify our offering, and we’re excited to introduce our latest offerings – Clear Whey Isolate…[It] is the perfect product to refuel the body – especially during the warmer months when we naturally want a lighter, refreshing alternative to typically thick high-protein drinks.” ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 27% | Activity: 35% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Clear Formulation Protein Supplements:** Opportunity to cater to health-conscious consumers seeking refreshing alternatives to traditional creamy protein products. - **Fruity Whey Protein Isolates:** Innovative flavor profiles to meet the protein needs of athletic consumers in a delicious and tropical way. - **High-protein Refreshment Trends:** Meeting the demand for light and flavorful protein supplements during warmer months for a revitalizing experience. ### Industries Being Reshaped - **Sports Nutrition Industry:** Exploring new formulations and flavors to attract health-conscious and athletic consumers in the competitive market. - **Food and Beverage Industry:** Creating innovative protein products that offer refreshing alternatives to traditional high-protein drinks for consumer appeal. - **Health and Wellness Sector:** Developing protein supplements that align with the trend of lighter and more satisfying beverage options for health-conscious individuals. ## Related on Trend Hunter - [Fruity Protein Powder Mixes](https://www.trendhunter.com/trends/sci-mx.md) - [Juicy Refreshing Protein Powders](https://www.trendhunter.com/trends/clear-whey-protein-powder.md) - [Lightly Flavored Protein Supplements](https://www.trendhunter.com/trends/myprotein-clear-whey-splash-of.md) - [Fruit-Forward Protein Refreshments](https://www.trendhunter.com/trends/myprotein-clear-whey-protein-drink.md) - [Tropical Protein Mixes](https://www.trendhunter.com/trends/ascent-clear-whey-protein-isolate.md) - [Flavorful Clear Protein Brands](https://www.trendhunter.com/trends/clear-protein.md) - [Limited-Edition Whey Protein Powders](https://www.trendhunter.com/trends/iso100-clear-protein.md) - [Refreshing Canned Protein Beverages](https://www.trendhunter.com/trends/clear-protein-water.md) - [Clear Protein Powders](https://www.trendhunter.com/trends/clear-protein-powder.md)