# Clear Whey Protein Beverages Savas Adds a Lemonade Flavor to Its Clear Whey Protein Line in Japan By Adam Harrie | Written with AI assistance | Published 2026-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clear-whey-protein-beverages References: [stack3d](https://www.stack3d.com/2026/10/savas-lemonade-whey-protein-drink)  Savas is expanding its clear protein line in Japan with a 'Lemonade' version of its 'Whey Protein Drink,' offering people who prefer juice-like protein drinks a [citrus option](https://www.trendhunter.com/trends/protein2o-lemon-lime) instead of a creamy shake. The flavor follows last year's 'Muscat' entry and marks the brand's second take on the [lighter whey isolate format](https://www.trendhunter.com/trends/iso100-clear-protein). Each 430ml carton delivers 20g of protein, keeping the drink centered on lean nutrition instead of a milk-style texture. Japan fans can expect it in coolers soon, if it is not there already, at around ¥320 per carton. The formula also keeps sugar very low and fat at zero. A citrus flavor in a clear whey drink widens the line beyond Muscat and gives Japanese buyers a familiar entry point into the format. At about ¥320, the carton supports routine convenience-cooler purchases instead of limiting clear protein to occasional sports nutrition buys. Image Credit: Stack3d ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 17% | Activity: 8% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Clear Protein Refreshments:** Juice-like whey formats create room for protein beverages that feel closer to everyday refreshment than traditional fitness shakes. - **Citrus Fitness Flavors:** Familiar citrus profiles can lower the barrier for mainstream consumers exploring functional drinks with high-protein positioning. - **Convenience-cooler Nutrition:** Single-serve functional cartons positioned for routine cooler purchases expand wellness consumption beyond gyms and specialty retail. ### Where This Applies - **Functional Beverages:** Low-sugar, high-protein clear drinks signal new white space for brands blending sports nutrition with casual hydration occasions. - **Sports Nutrition:** Lighter whey isolate beverages broaden the category by appealing to consumers who avoid creamy textures but still want lean protein benefits. - **Convenience Retail:** Affordable chilled protein cartons strengthen the role of convenience stores as everyday access points for performance-oriented nutrition. ## Related on Trend Hunter - [Plant Protein Hydration Mixes](https://www.trendhunter.com/trends/good-protein-clear-protein-electrolytes.md) - [Refreshing Ready-to-Drink Protein Waters](https://www.trendhunter.com/trends/clear-whey-protein-water.md) - [Flavored Protein Hydration](https://www.trendhunter.com/trends/good-protein-clear-protein.md) - [Hydrating Fruit-Forward Protein Drinks](https://www.trendhunter.com/trends/rebbl-clear-protein-beverage.md) - [Refreshing Citrus Protein Sodas](https://www.trendhunter.com/trends/clear-protein-soda.md) - [Multi-Benefit Protein Beverages](https://www.trendhunter.com/trends/clear-protein-refreshers.md) - [Refreshing Citrus Protein Smoothies](https://www.trendhunter.com/trends/proteinmaxxing-lemonade.md) - [Clear Protein Drinks](https://www.trendhunter.com/trends/juice-like-powder.md) - [Water-Like Protein Powders](https://www.trendhunter.com/trends/water-like-protein-powders.md)