# Priming Clear Sunscreens Kylie Skin's Invisible Sunscreen is Protective & Moisturizing By Laura McQuarrie | Published 2020-07-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/clear-sunscreen References: [allure](https://www.allure.com/story/kylie-jenner-skin-clear-face-sunscreen) & [kylieskin](https://kylieskin.com/) Since the debut of [Kylie Cosmetics](https://www.trendhunter.com/trends/power-plush-longwear-foundation), fans have been eagerly awaiting the release of a sunscreen and Kylie Ski is finally delivering with a clear sunscreen. The invisible Broad Spectrum SPF 40 Face Sunscreen is colorless and can be integrated into a skincare routine as the last step for [protecting, moisturizing and priming benefits](https://www.trendhunter.com/trends/dewscreen-hydrating-primer-spf-50). The fragrance-free formula is designed to provide [lightweight hydration](https://www.trendhunter.com/trends/hydrating-serum-lotion) and a silky feel on the skin. Beauty brands are offering invisible and seamless products that go on clear to not only support seamless applications but also serve all skin tones. This clear sun protection solution is a far cry from traditional sunscreen lotions that are notorious for leaving behind a white residue. Image Credit: Kylie Skin ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 51% | Activity: 35% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Clear Sunscreen:** Beauty brands are investing in clear sunscreens which can be integrated into skincare routines as the last step for protecting, moisturizing, and priming benefits - **Seamless Applications:** Beauty brands are offering invisible and seamless products that go on clear to support seamless applications and serve all skin tones - **Fragrance-free Formulas:** Beauty brands are designing fragrance-free formulas for clear sunscreens to provide lightweight hydration and a silky feel on all skin types ### Sectors Adopting This - **Beauty Industry:** The beauty industry is integrating clear sunscreens into skincare routines which are protective, moisturizing and priming, creating disruptive innovation opportunities - **Skincare Industry:** The skincare industry is experiencing a shift towards clear sunscreens which serve all skin tones and provide seamless applications, providing opportunities for innovation - **Sun Protection Industry:** The sun protection industry is evolving towards clear sunscreen solutions which are far from traditional sunscreen lotions and leaving behind a white residue, paving the way to innovation ## Related on Trend Hunter - [Clean Tone-Inclusive Sunscreens](https://www.trendhunter.com/trends/youthscreen.md) - [Hydrating Invisible SPF Serums](https://www.trendhunter.com/trends/spf50-cabanaclear-water-gel-serum.md) - [Clear Sunscreen Sticks](https://www.trendhunter.com/trends/unseen-sunscreen-stick.md) - [Hydrating SPF Serum Primers](https://www.trendhunter.com/trends/hello-sunshine-invisible-sunscreen-spf-50.md) - [Transparent Water-Gel Sunscreens](https://www.trendhunter.com/trends/invisible-shield-spf-50.md) - [Mineral SPF Primers](https://www.trendhunter.com/trends/mineral-unseen-sunscreen.md) - [SPF-Primer Hybrids](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen.md) - [Lightweight SPF Products](https://www.trendhunter.com/trends/hydrating-serum-lotion.md) - [Soothing Clear Sunscreens](https://www.trendhunter.com/trends/clear-daily-soothing-uv-defense.md)