# Clear Sun Serums Naked Sundays Created a First-of-Its-Kind 100% Clear SPF50 Sun Serum By Laura McQuarrie | Published 2023-07-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clear-sun-serum References: [us.nakedsundays](https://us.nakedsundays.com/en-ca/products/serum?variant=44234685907196) As more advanced options in sun protection products have emerged, consumers are moving away from heavy, greasy and visible sunscreen options, and are opting for [clear sun serums](https://www.trendhunter.com/trends/moisture-sun-serum) instead. Naked [Sundays'](https://www.trendhunter.com/trends/cabana-glow) [SPF50](https://www.trendhunter.com/trends/spf50-cabanaclear-water-gel-serum) Clear Glow Radiant Sun Serum is one such example that provides effective protection with a comfortable texture and an invisible appearance, allowing for a more pleasant and comfortable sun protection experience overall. Touted as the world's first 100% clear SPF50 sun serum, this product eliminates issues with white cast and leaves only a flattering satin finish. This protective formula is packed with skin-caring ingredients, including intensely hydrating watermelon extract, anti-inflammatory tomato extract, vitamin-rich Kakadu plum and soothing squalane. This product is a dream for those interested in skinimalism, since the brand says, "We wanted this to be your only product in the morning." ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 56% | Activity: 57% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Clear Sun Serums:** The trend of clear sun serums is disrupting the traditional sunscreen market by offering effective protection with a comfortable texture and an invisible appearance. - **Skinimalism:** The skinimalism trend focuses on minimalist skincare routines, making products like Naked Sundays' SPF50 Clear Glow Radiant Sun Serum ideal for those looking to simplify their morning routine. - **Natural Ingredients:** The use of skin-caring natural ingredients like watermelon extract, tomato extract, Kakadu plum, and squalane in sun serums presents an opportunity for innovation in the skincare industry. ### Sectors Adopting This - **Sunscreen:** The sunscreen industry can capitalize on the trend of clear sun serums by developing innovative formulations that provide effective protection while offering a comfortable and invisible experience. - **Skincare:** The skincare industry can tap into the skinimalism trend and offer simplified skincare routines with multifunctional products like Naked Sundays' SPF50 Clear Glow Radiant Sun Serum. - **Natural Beauty:** The natural beauty industry can leverage the demand for sun serums with natural ingredients by creating products that prioritize skin-caring botanical extracts and oils. ## Related on Trend Hunter - [Hydrating Invisible SPF Serums](https://www.trendhunter.com/trends/spf50-cabanaclear-water-gel-serum.md) - [Radiance-Enhancing SPF Serums](https://www.trendhunter.com/trends/invisible-daily-defense-serum.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Lightweight SPF Products](https://www.trendhunter.com/trends/hydrating-serum-lotion.md) - [Transparent Water-Gel Sunscreens](https://www.trendhunter.com/trends/invisible-shield-spf-50.md) - [Brightening Antioxidant Sunscreens](https://www.trendhunter.com/trends/multivitamin-clear-coat-broad-spectrum.md) - [Lightweight SPF Serums](https://www.trendhunter.com/trends/moisture-sun-serum.md) - [Priming Invisible Sunscreens](https://www.trendhunter.com/trends/crystal-spf-50-face-gel.md) - [Clear Sunscreen Sticks](https://www.trendhunter.com/trends/unseen-sunscreen-stick.md)