# Protein-Packed Energy Drinks Clean Simple Eats Clear Protein + Energy Comes in Four Flavors By Michael Hemsworth | Published 2024-08-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clear-protein-energy References: [preparedfoods](https://www.preparedfoods.com/articles/129611-clean-simple-eats-ready-to-drink-clear-protein-energy) & [cleansimpleeats](http://www.cleansimpleeats.com/)  The Clean Simple Eats Clear Protein + Energy drinks are a new series of refreshments from the protein beverage brand that's targeted towards consumers with a penchant for functional drinks. The drinks feature 20-grams of [clear whey protein isolate](https://www.trendhunter.com/trends/myprotein-clear-whey-splash-of) that's ultra-filtered and lactose-free alongside 100mg of plant-powered caffeine and CognatiQ + L-Theanine for increasing overall mental clarity. The nutritional profile of the drinks makes them great for satisfying hunger between meals, while also being great for boosting energy levels when experiencing a slump midday or before or after working out. These benefits are targeted towards the ever-increasing focus on [functional refreshments](https://www.trendhunter.com/trends/ryse-energy) as consumers seek out multipurpose options. The Clean Simple Eats Clear Protein + Energy drinks come in four flavors including Mountain Rush, Coastal Crush, Paradise Punch and Sun-Kissed Peach, which each come in 12-ounce cans. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 65% | Activity: 72% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Functional Beverages:** Drinks designed to offer both nutritional and energy benefits appeal to health-conscious consumers seeking multifunctional products. - **Clear Whey Protein:** Incorporating clear whey protein isolate into beverages provides a lactose-free protein source that supports muscle recovery and maintenance. - **Plant-powered Energy:** Utilizing plant-based caffeine in energy drinks aligns with the growing trend towards natural and sustainable ingredient sourcing. ### Industries Being Reshaped - **Health and Wellness:** Innovations in functional refreshments are increasingly important as consumers prioritize comprehensive health benefits. - **Sports Nutrition:** The integration of energy-boosting and muscle-recovery ingredients in beverages caters to the needs of active individuals. - **Beverage Manufacturing:** Developing clear, lactose-free protein drinks represents a disruptive shift towards inclusivity and clarity in the beverage market. ## Related on Trend Hunter - [Protein-Packed Soda Beverages](https://www.trendhunter.com/trends/protein-soda.md) - [Hydrating Protein-Packed Drinks](https://www.trendhunter.com/trends/upbeat-protein-drinks.md) - [Premixed Clear Protein Drinks](https://www.trendhunter.com/trends/clean-simple-eats-clear-protein.md) - [Plant Protein Hydration Mixes](https://www.trendhunter.com/trends/good-protein-clear-protein-electrolytes.md) - [Refreshing Canned Protein Beverages](https://www.trendhunter.com/trends/clear-protein-water.md) - [Replenishing Protein Drinks](https://www.trendhunter.com/trends/clear-protein-by-arrae.md) - [Multi-Benefit Protein Beverages](https://www.trendhunter.com/trends/clear-protein-refreshers.md) - [Clear Protein Powders](https://www.trendhunter.com/trends/clear-protein-powder.md) - [Fruit-Forward Protein Refreshments](https://www.trendhunter.com/trends/myprotein-clear-whey-protein-drink.md)