# Clear Plant Protein Powders Fortitude Health Adds a Tropical Orange Pineapple Flavor to ISO Nova By Adam Harrie | Written with AI assistance | Published 2026-10-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clear-plant-protein-powders References: [stack3d](https://www.stack3d.com/2026/10/fortitude-health-orange-pineapple-iso-nova)  Fortitude Health is expanding 'ISO Nova' with 'Orange Pineapple,' a third flavor that gives its [clear plant protein powder](https://www.trendhunter.com/trends/water-like-protein-powders) a tropical option for plant-based consumers seeking a lighter drink than a shake. The Canadian brand built the line around hydrolyzed pea protein for a dairy-free, transparent, juice-like format. Orange Pineapple is the first ISO Nova flavor to move away from berry-led profiles, so the line now reaches users looking for a broader fruit taste rather than another tart variation. Sold in 25-serving tubs, it retains the same everyday format for repeat use as it rolls out to retailers in Canada. In Canada, ISO Nova widens what plant-based buyers can expect from protein powder by treating it more like a flavored drink than a shake. The clear, juice-like format helps Fortitude Health compete on texture and taste, not only on its use of pea protein. Image Credit: Stack3d ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 13% | Activity: 14% | Freshness: 99% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Clear Plant Protein:** Transparent, juice-like protein formats are reshaping plant-based nutrition by offering lighter textures that compete with traditional dairy-based shakes. - **Tropical Functional Flavors:** Fruit-forward profiles such as orange pineapple create whitespace for wellness brands to make daily supplements feel closer to refreshing beverages. - **Hydrolyzed Pea Innovation:** Advanced pea protein processing supports smoother, clearer formulations that broaden appeal beyond conventional vegan protein users. ### Who This Affects Most - **Sports Nutrition:** The category is being expanded by clear plant-based powders that deliver performance benefits in formats suited to everyday hydration routines. - **Functional Beverages:** Powdered supplements with juice-like taste and appearance blur category lines between protein nutrition and ready-to-mix refreshment. - **Plant-based Foods:** Dairy-free protein products with improved flavor variety and texture signal new growth potential for consumers seeking alternatives without compromise. ## Related on Trend Hunter - [Strawberry-Basil Protein Powders](https://www.trendhunter.com/trends/esn-isoclear-whey-protein-isolate.md) - [Specialty Dessert Protein Flavors](https://www.trendhunter.com/trends/protein-works-chocolate-orange-swirl.md) - [Tropical Creatine Powders](https://www.trendhunter.com/trends/tropical-creatine-powders.md) - [Limited-Edition Whey Protein Powders](https://www.trendhunter.com/trends/iso100-clear-protein.md) - [Dubai-Style Protein Powders](https://www.trendhunter.com/trends/dubai-chocolate-flavored-protein-powder.md) - [Asian-Inspired Protein Powders](https://www.trendhunter.com/trends/plantiigood.md) - [Naturally Sweetened Protein Powders](https://www.trendhunter.com/trends/quench-with-grape-flavor.md) - [Real Fruit-Powered Protein Shakes](https://www.trendhunter.com/trends/clean-protein-platform.md) - [Limited-Edition Supplement Flavors](https://www.trendhunter.com/trends/hosstile-iso-h1-protein-powder.md)