# Skin-Friendly Laundry Detergents Sensitive Skin, Free & Clear Liquid Detergent is SkinSAFE By Laura McQuarrie | Published 2021-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clear-liquid-detergent References: [businesswire](https://www.businesswire.com/news/home/20210819005651/en/ARM-HAMMER%E2%84%A2-Sensitive-Skin-Free-Clear-Liquid-Detergent-is-Certified-%E2%80%9C100%E2%80%9D-by-SkinSAFE%E2%84%A2-for-Sensitive-Skin-Sufferers) & [armandhammer](http://www.armandhammer.com/en/sensitive-skin) [Arm](https://www.trendhunter.com/trends/arm-hammer-plus-therabreath-toothpaste) & [Hammer's](https://www.trendhunter.com/trends/deep-clean-laundry-detergent) Sensitive Skin, Free & Clear Liquid Detergent is 100% certified by [SkinSAFE](https://www.trendhunter.com/trends/baby-twoinone-shampoo) and it avoids common skin allergens to deliver a formula that's comfortable to use. The gentle-on-skin formula leveraged the power of SkinSAFE's data-driven platform to deliver a product for people with sensitive skin, and it received a 100% rating from the platform. According to SkinSAFE's AI-powered science, patch testing data and recommendations, 11 of the most common allergens and irritants are responsible for up to 49% of all skin reactions. This list includes fragrance, formaldehyde and other ingredients, none of which will be found in the Sensitive Skin, Free & Clear Liquid Detergent. The hypoallergenic, fragrance-free, and dermatologist-tested formula is optimized for use in both standard and energy-conscious high-efficiency machines. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 11% | Activity: 5% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Skin-friendly Detergents:** Opportunity to create more detergents that are skin-friendly and free from common allergen ingredients - **Data-driven Product Development:** Opportunity to leverage data-driven platforms and AI-powered science to develop innovative products - **Hypoallergenic Products:** Opportunity to create more hypoallergenic products for people with sensitive skin ### Industries Being Reshaped - **Personal Care:** Opportunity for personal care industry to expand into skin-friendly laundry detergents with hypoallergenic and fragrance-free formulas - **Detergent Manufacturing:** Opportunity for detergent manufacturing industry to innovate and improve their products by leveraging data-driven platforms and AI-powered science - **Health and Wellness:** Opportunity for health and wellness industry to offer more skin-safe products that are free from common allergen ingredients ## Related on Trend Hunter - [Allergen-Removing Laundry Detergents](https://www.trendhunter.com/trends/all-laundry-detergent.md) - [Hypoallergenic Laundry Soaps](https://www.trendhunter.com/trends/hypoallergenic-liquid-laundry.md) - [Free-From Laundry Detergents](https://www.trendhunter.com/trends/dinobi-detergent.md) - [Sustainability-Focused Laundry Detergents](https://www.trendhunter.com/trends/laundry-soda.md) - [Free-From Laundry Detergents](https://www.trendhunter.com/trends/nonbio-laundry-powder.md) - [Sensitive Skin Baby Products](https://www.trendhunter.com/trends/aveeno-baby.md) - [Hypoallergenic Laundry Fragrances](https://www.trendhunter.com/trends/himalayan-cashmere-laundry-sauce.md) - [Sustainable Laundry Detergent Sheets](https://www.trendhunter.com/trends/sustainable-laundry-detergent-sheet.md) - [Concentrated Cleaning Laundry Detergents](https://www.trendhunter.com/trends/deep-clean-laundry-detergent.md)