# Clear Lime Soft Drinks Coca-Cola Japan's Clear Lime Coke is Released for a Limited-Time By Daniel Johnson | Published 2019-06-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clear-lime-coke References: [hypebeast](https://hypebeast.com/2019/6/coca-cola-japan-clear-lime-coke-release) & [cocacola.jp](https://www.cocacola.jp/2019clearlime/) [Coca-Cola Japan](https://www.trendhunter.com/trends/cocacola-japan-1) will be introducing a new product this summer called '[Clear Lime Coke](https://www.trendhunter.com/trends/menopause-made-clear). The product features flavors of lime and citrus in order to align with Japan's summer temperatures. The lime flavor is meant to heighten the already existing Coca-Cola flavors present in the beverage. The idea originated from Coca-Cola Japan and the [United States](https://www.trendhunter.com/trends/red-white-and-blue-bbq-sauces) headquarters has been developing it for the past year. Before the 'Clear Lime Coke' launch, the company has been running summer-inspired ads, which star a Japanese celebrity named Haruka Ayase. The product will be priced at the Japenese Yen equivalent of $1.29 USD, and the 'Clear Lime Coke' may be imported internationally. Image Credit: Coca-Cola Japan ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 6% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Clear Lime Soft Drinks:** Coca-Cola's release of Clear Lime Coke suggests a trend towards clear soft drinks with unique fruit flavors. - **Summer-inspired Beverages:** Coca-Cola's summer-inspired Clear Lime Coke exemplifies a trend towards releasing limited-time seasonal beverages. - **Global Product Expansion:** International availability of Clear Lime Coke suggests a trend towards expanding product availability to new markets. ### Industries Being Reshaped - **Beverage Industry:** The launch of Clear Lime Coke creates a disruptive innovation opportunity for the beverage industry to create more unique and seasonal flavors to satisfy customers. - **Import/export Industry:** The potential for imported international sales of Clear Lime Coke creates a disruptive innovation opportunity for the import/export industry. - **Marketing Industry:** Coca-Cola's summer-inspired ads starring Haruka Ayase demonstrate a disruptive innovation opportunity for the marketing industry to create targeted campaigns for seasonal products. ## Related on Trend Hunter - [Clear Citrus-Flavored Coffees](https://www.trendhunter.com/trends/starbucks-japan-coffeeade.md) - [Crisp Citrusy Soda Flavors](https://www.trendhunter.com/trends/cocacola-lemon.md) - [Crimson Space-Inspired Sodas](https://www.trendhunter.com/trends/starlight-coke.md) - [Nostalgic Soda Flavors](https://www.trendhunter.com/trends/diet-coke-retro-lime.md) - [Japanese Landscape Soda Packaging](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design.md) - [Crystal-Clear Citrus Libations](https://www.trendhunter.com/trends/vk-lemon-lime.md) - [Dream-Inspired Soda Flavors](https://www.trendhunter.com/trends/dreamworld.md) - [Fantasy-Inspired Soda Flavors](https://www.trendhunter.com/trends/cocacola-dreamworld.md) - [Nostalgic Cherry-Flavored Sodas](https://www.trendhunter.com/trends/cocacola-cherry-float.md)