The Sprite 'Clear is the New Green' Campaign Celebrates Recyclability
Michael Hemsworth — September 25, 2019 — Eco
References: sprite & conveniencestore
The Sprite 'Clear is the New Green' campaign has been launched by the brand to coincide with Recycle Week taking place September 23 to 29 to inform consumers of the packaging change and reasoning behind it. The campaign communicates to consumers that the brand has changed the Sprite bottle from green to clear in an attempt to make it more easily recycled. This will come as welcome news to the rising number of consumers who are becoming more weary of their favorite products because of the impact they could be having on the environment.
The Sprite 'Clear is the New Green' campaign will be appearing on more than 6,000 displays and is likely to help consumers feel more confident about their purchase of the product.
The Sprite 'Clear is the New Green' campaign will be appearing on more than 6,000 displays and is likely to help consumers feel more confident about their purchase of the product.
Trend Themes
1. Eco-friendly Packaging - The trend towards sustainable and eco-friendly packaging materials, like clear PET bottles, provides an opportunity for innovative packaging companies to drive change towards reducing plastic waste.
2. Recyclability Focus - A growing focus on recyclability in product design and marketing, as exemplified by the Sprite 'Clear is the New Green' campaign, presents an opportunity for companies across different industries to differentiate their products and appeal to environmentally-conscious consumers.
3. Circular Economy - The shift towards a circular economy, where waste is minimized and resources are conserved, presents an opportunity for innovative companies to develop new business models that prioritize sustainability and reduce environmental impact.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers have an opportunity to reduce their environmental impact and appeal to eco-conscious consumers by adopting sustainable and recyclable packaging materials.
2. Packaging Manufacturing - Packaging manufacturers have an opportunity to lead the shift towards sustainable packaging materials and develop innovative solutions that promote recyclability and circularity.
3. Retail - Retailers have an opportunity to respond to demand from eco-conscious consumers by prioritizing products that have sustainable packaging and recyclability as key features, thereby differentiating themselves in the market.
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