# Clear Skincare Creams The Super Aqua Ultra Water-Full Clear Cream is Completely Transparent By Laura McQuarrie | Published 2017-10-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clear-cream References: [wellandgood](https://www.wellandgood.com/good-looks/2017-innovative-korean-beauty-trends/slide/4/) & [sokoglam](https://sokoglam.com/products/missha-super-aqua-ultra-water-full-clear-cream) While many beauty consumers are used to the idea of skincare moisturizers being rich, thick and creamy, the Missha Super Aqua Ultra Water-Full Clear Cream offers a different take on this concept. The product is packaged in entirely [clear packaging](https://www.trendhunter.com/trends/olay-super-cream) to highlight the fact that consumers may look straight through the moisturizer, which takes the form of a [lightweight, gel-like water-based moisturizer](https://www.trendhunter.com/trends/belief-aqua-bomb). In the oil-free formula, some of the standout ingredients include: baobab tree extracts, glacial water and hyaluronic acid. For use, a light layer of the skincare product is to be applied to the face in an upward motion following one's regular cleansing and toning rituals. The eye-catching [Korean beauty product](https://www.trendhunter.com/trends/aestura-atobarrier365) was recently named a winner in the 2017 Soko Glam Best of K-beauty Awards. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 28% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Transparent Skincare:** The trend towards transparent skincare products creates opportunities for companies to innovate in terms of new packaging designs and water-based or gel-like formulations. - **Water-based Moisturizers:** The rise in popularity of water-based moisturizers opens up opportunities for companies to develop hydrating, lightweight formulas using unique ingredients like glacial water and baobab tree extracts. - **Korean Beauty Products:** The continued growth of the Korean beauty industry presents opportunities for companies to introduce innovative products and formulations that cater to changing consumer demands and preferences. ### Who This Affects Most - **Beauty and Personal Care:** Disruptive innovation opportunities in the beauty and personal care industry include the use of new ingredients and formulations, as well as innovative packaging designs that appeal to consumers. - **Packaging:** The trend towards transparent skincare products creates opportunities for packaging companies to develop unique, eye-catching designs that highlight the product's features and benefits. - **Retail:** The growing popularity of Korean beauty products provides opportunities for retailers to expand their product offerings and cater to the needs and preferences of a diverse customer base. ## Related on Trend Hunter - [Glass Skin Serums](https://www.trendhunter.com/trends/water-bank-aqua-facial.md) - [Mineral-Rich Water-Powered Creams](https://www.trendhunter.com/trends/mineralrich-water.md) - [Anti-Inflammatory Barrier Defense Creams](https://www.trendhunter.com/trends/green-calm-aqua-cream.md) - [Efficient Preventative Skincare Creams](https://www.trendhunter.com/trends/preventative-skincare-cream.md) - [Skin-Caring Cream Mists](https://www.trendhunter.com/trends/cream-mist.md) - [Refreshing Tea-Tree-Infused Creams](https://www.trendhunter.com/trends/water-gel-cream.md) - [Complexion-Improving Lightweight Moisturizers](https://www.trendhunter.com/trends/brightening-gel-cream.md) - [Calming Gel Moisturizers](https://www.trendhunter.com/trends/drgs-red-blemish-clear-soothing-cream.md) - [Versatile K-Beauty Mists](https://www.trendhunter.com/trends/aestura-atobarrier365.md)