# Gentle Multi-Action Moisturizers The Clear Confidence Moisturizer Has a Unique Retinol Alternative By Laura McQuarrie | Published 2025-07-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clear-confidence-moisturizer References: [newhope](https://www.newhope.com/natural-product-trends/august-nfm-new-product-spotlight-shines-on-newest-natural-products) & [bejou.co](https://bejou.co/products/clear-confidence?srsltid=AfmBOop6-W_DZbOXn2GafYgrO5ZpWgz_OIUvFYdA2U1e5IPteix3bIR3&variant=45540918427963)  Some of the most popular [plant-based retinol alternatives](https://www.trendhunter.com/trends/olivier-midy) in skincare are bakuchiol, rosehip oil, and rambutan extract, but BEJOU's Clear Confidence Moisturizer introduces a fresh option: chontaduro. As the brand details, "This groundbreaking Colombian fruit is the first Latin American natural retinol alternative, rivaling Asia's bakuchiol." This powerhouse gentle moisturizer for all skin types is [microbiome-friendly thanks to probiotics](https://www.trendhunter.com/trends/biomebounce), and oil-free for acne-prone, oily and sensitive skin. Other novel ingredients are present in the formula, including an extract from the shiitake mushrooms that shields against blue light damage, and antioxidant-packed açaí. For support with everything from minimizing fine lines and textures to clearing the complexion, combating dryness and protecting against environmental stressors, this moisturizer is one to reach for. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 54% | Activity: 58% | Freshness: 46% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Retinol Alternatives:** The demand for plant-based retinol alternatives is growing, with chontaduro emerging as a new frontrunner alongside established ingredients like bakuchiol and rosehip oil. - **Microbiome-friendly Skincare:** Microbiome-friendly products are gaining traction in the skincare industry, as probiotics in formulations cater to sensitive and acne-prone skin by promoting a balanced skin microbiome. - **Blue Light Defense Skincare:** Innovations in skincare are embracing blue light defense, utilizing unique ingredients like shiitake mushroom extract to protect against screen-induced skin damage. ### Where This Applies - **Natural Skincare:** Natural skincare continues to disrupt the beauty market with innovative ingredients like chontaduro, offering alternatives to synthetic compounds such as traditional retinol. - **Probiotic Beauty:** The probiotic beauty industry is expanding rapidly as products incorporating beneficial bacteria seek to improve skin health and resilience against various dermal concerns. - **Anti-pollution Skincare:** Anti-pollution skincare lines are on the rise, integrating antioxidants and blue light shielding additives to counteract environmental and digital stressors. ## Related on Trend Hunter - [Botanical Retinol Gel Creams](https://www.trendhunter.com/trends/botanical-retinol.md) - [Plant-Based Retinol Alternatives](https://www.trendhunter.com/trends/bakuchiol-plumping-capsule-cream.md) - [Bio-Retinol Face Serums](https://www.trendhunter.com/trends/revive-bioretinol-face-serum.md) - [Plant-Based Retinol Lotions](https://www.trendhunter.com/trends/supermatcha-body-lotion.md) - [Retinol Alternative Serums](https://www.trendhunter.com/trends/lotus-aroma-face-oil.md) - [Plant-Powered Night Oils](https://www.trendhunter.com/trends/plantpowered-night-oil.md) - [Retinol-Like Moisturizer Products](https://www.trendhunter.com/trends/embryolisse.md) - [Gentle Skin-Enhancing Serums](https://www.trendhunter.com/trends/beauty-pies-youthbomb.md) - [Active-Packed Serums](https://www.trendhunter.com/trends/serum-a-serum.md)