# Plant-Based Cleansing Tonics Pacifica's Micellar Water Products Feature Coconut, Kale and Cactus By Laura McQuarrie | Published 2017-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cleansing-tonics References: [pacificabeauty](http://www.pacificabeauty.com/kale-water-micellar-cleansing-tonic) Micellar cleansing tonics, which originated in France, offer consumers an alternative method of cleaning their face without soap, rinsing and harsh ingredients like alcohols and astringents that are common to traditional cleansers and toners. Micellar water contains microscopic micelle molecules that effortlessly lift waterproof makeup, dirt, oil and other impurities from the skin when it is swiped with a cotton pad. [Pacifica](https://www.trendhunter.com/trends/hydrodew-slime) is now making its own [Micellar Cleansing Tonics](https://www.trendhunter.com/trends/serum-infused-micellar-water) in three unique varieties: Cactus Water, Kale Water and Coconut Water. Alongside these main plant-based ingredients, the cleansing products also include [beneficial and fragrant botanicals](https://www.trendhunter.com/trends/royal-tulip-hydrating-biphase-tonic) like grapefruit water, calendula flower extract, jasmine flower water and rosemary leaf water. As well as satisfying a health-conscious consumer's desire for natural personal care products, these Pacifica items are alluring for the promise of simplifying one's beauty routine. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 36% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Cleansing Tonics:** Plant-based micellar cleansing tonics offer an innovative and natural alternative for skincare routines. - **Micellar Water Products:** Micellar water products are disrupting the traditional cleansing market by offering a gentler and more effective option for removing impurities from the skin. - **Botanical Skincare:** Botanical ingredients such as coconut, kale, and cactus are a growing trend in the skincare industry, providing consumers with natural and beneficial options. ### Sectors Adopting This - **Personal Care Products:** The personal care industry can benefit from incorporating plant-based and micellar technology into their products to offer natural alternatives for skincare routines. - **Natural Skincare:** The natural skincare industry can leverage botanical ingredients and micellar cleansing to offer natural and effective skincare solutions. - **Green Beauty Products:** The green beauty industry can expand their offerings by incorporating plant-based and micellar technology into their products to offer eco-friendly and natural options for skincare routines. ## Related on Trend Hunter - [Pre-Soaked Cleansing Pads](https://www.trendhunter.com/trends/micellar-cleansing-pads.md) - [Frothy Micellar Cleansers](https://www.trendhunter.com/trends/micellar-milk-froth-cleansing-gel.md) - [Water-Free Makeup Cleansers](https://www.trendhunter.com/trends/magic-melt-micellar-milk.md) - [Cost-Effective Micellar Waters](https://www.trendhunter.com/trends/qosmedix-micellar-cleansing-water.md) - [Coconut-Infused Face Cleansing Powders](https://www.trendhunter.com/trends/face-cleansing-powder.md) - [Functional Serum-Inspired Micellar Waters](https://www.trendhunter.com/trends/serum-infused-micellar-water.md) - [Elevated Tablet-Style Cleansers](https://www.trendhunter.com/trends/seadrop-skincare.md) - [Two-in-One Cleansing Gels](https://www.trendhunter.com/trends/balancing-cleansing-gel.md) - [Concentrated Waterless Cleansers](https://www.trendhunter.com/trends/water-wise.md)