# Waterless Cleansing Sticks Alleyoop's Clean Slate is Oil-Based and Effective for Removing Makeup By Laura McQuarrie | Published 2021-03-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cleansing-sticks References: [thezoereport](https://www.thezoereport.com/beauty/waterless-beauty-products-may-just-be-the-future-of-the-industry) & [meetalleyoop](https://meetalleyoop.com/products/clean-slate) Clean Slate is one of the newest products from Alleyoop and it takes the form of a [solid cleansing stick](https://www.trendhunter.com/trends/grinding-cleansing-balm) that can be swiped over dry skin, then rinsed off to [remove makeup and impurities](https://www.trendhunter.com/trends/futurewise). The mess-free cleansing stick is ideal for all skin types and it is powered by ingredients like antioxidant-rich green tea leaf, spinach leaf and parsley extracts. The simple yet versatile product is effective for simultaneously moisturizing skin, plus it can be used in different ways to achieve a deeper clean or exfoliation as desired. Alleyoop opted for an [oil-based waterless formula](https://www.trendhunter.com/trends/water-wise) for Clean Slate, noting that consumers will get more value from the product instead of "paying for a product that's 60% water." ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 66% | Activity: 69% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Waterless Cleansing Sticks:** Waterless cleansing sticks are gaining popularity due to their convenience, eco-friendliness, and effectiveness in removing makeup and impurities. - **Oil-based Skincare Products:** Oil-based skincare products are becoming a preferred choice for their moisturizing and nourishing properties, replacing traditional water-based formulas. - **Multipurpose Skincare Products:** Multipurpose skincare products like Alleyoop's Clean Slate are becoming popular due to their versatility and convenience for busy consumers. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry can capitalize on waterless, oil-based, and multipurpose skincare products by offering innovative and sustainable solutions for consumers. - **Cosmetics Retail:** Cosmetics retailers can diversify their offerings by incorporating waterless, oil-based, and multipurpose skincare products into their inventory, attracting eco-conscious and time-conscious consumers. - **E-commerce:** E-commerce companies can utilize data analytics and targeted marketing to reach consumers who are searching for waterless, oil-based, and multipurpose skincare products, offering them a personalized and convenient shopping experience. ## Related on Trend Hunter - [Water-Free Face Cleansers](https://www.trendhunter.com/trends/olay-cleansing-melts.md) - [Mess-Free Cleansing Balms](https://www.trendhunter.com/trends/twist-up-cleansing-balm.md) - [Solid Oil Cleansers](https://www.trendhunter.com/trends/solid-oil-cleanser.md) - [Water-Free Makeup Cleansers](https://www.trendhunter.com/trends/magic-melt-micellar-milk.md) - [One-Step Cleansing Balms](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm.md) - [Water-Activated Cleansing Melts](https://www.trendhunter.com/trends/cleansing-melts.md) - [Rapid Facial Cleansers](https://www.trendhunter.com/trends/face-cleanse.md) - [Pre-Soaked Cleansing Pads](https://www.trendhunter.com/trends/micellar-cleansing-pads.md) - [Elevated Tablet-Style Cleansers](https://www.trendhunter.com/trends/seadrop-skincare.md)