# Sensory Activation Soaps 'Insoapropriate' Introduces Cleansing Soaps to Activate the Five Senses By Laura McQuarrie | Published 2017-08-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cleansing-soap References: [thedieline](http://www.thedieline.com/blog/2017/8/9/insoapropirate) & [sidlee](http://sidlee.com/) Most cleansing soap bars are only designed to be cleansing to the body, and sometimes boast scents that help to refresh the mind, but creative agency Sid Lee crafted a collection of [sensory soaps](https://www.trendhunter.com/trends/coral-soaps-collection) that are meant to activate all five of one's senses. The shapely solid soap collection called 'Insoapropriate' introduces a series of "inappropriate soap" objects that are [all-natural, vegan and handcrafted](https://www.trendhunter.com/trends/just-peachy-soap-bar). One of the cleansing soaps in the Insoapropriate collection, Crystalline Hearing, takes inspiration from the sense of hearing and takes a cone-like shape that is to be used for cleaning between the ears. Others in the collection include Stellar Vision, Premium Palate and Sublime Smell, each of which boasts a multi-sensory experience with aromatic essential oil scents and unusual forms to explore. These dynamic soaps are packaged in a [boxed set](https://www.trendhunter.com/trends/personal-care-set) that describes that these are not run-of-the-mill cleansers to be used as one normally would. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 28% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Multi-sensory Soaps:** Opportunity to create unique soap experiences that activate multiple senses for users - **Handcrafted Soap:** Opportunity to capitalize on the increased demand for unique, handmade soap products - **Personalized Cleansing:** Opportunity to create customized cleansing products tailored to individual senses and preferences ### Where This Applies - **Beauty and Personal Care:** Opportunity for beauty and personal care brands to create unique sensory experiences for consumers through soap products - **Handmade Goods:** Opportunity for handmade goods companies to expand their product offerings to include sensory soap products - **Gift and Novelty:** Opportunity for gift and novelty retailers to offer unique sensory soap products as creative gift options ## Related on Trend Hunter - [Festive Moldable Soaps](https://www.trendhunter.com/trends/bath-body-works-shapeable-soap.md) - [Conceptual Educational Soaps](https://www.trendhunter.com/trends/consent-soap.md) - [Mix-and-Match Sensorial Bodycare](https://www.trendhunter.com/trends/jukebox.md) - [Sensorial Bodycare Duos](https://www.trendhunter.com/trends/baude.md) - [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md) - [Fragrance-Forward Bodycare](https://www.trendhunter.com/trends/fragrance-forward-bodycare.md) - [Playlist-Paired Body Washes](https://www.trendhunter.com/trends/slate-body.md) - [Scented Body Cleansers](https://www.trendhunter.com/trends/evolvetogether.md) - [Food-Based Body Bars](https://www.trendhunter.com/trends/edible-soap.md)