# Facial Cleansing Powders OY-L's Facial Cleansing Powder is Chemical-Free and Travel-Friendly By Rebecca Byers | Published 2018-01-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cleansing-powder References: [oy-l](https://oy-l.com/product/cleansing-powder/) OY-L's Facial Cleansing Powder is an innovative [honey powder-based cleanser](https://www.trendhunter.com/trends/ultrabland) option made from all-natural ingredients and containing an astounding zero chemical formulations. The Cleansing Powder is comprised of honey powder, white kaolin clay, [colloidal oatmeal](https://www.trendhunter.com/trends/oatmeal-cleansing-milk), strawberry powder fruit extract, vitamin C powder, pink Himalayan salt powder, sweet orange essential oil and rose flower oil, according to the brand's website. The travel-friendly cleanser is best used by mixing one teaspoon with a drop of water to make a liquid blend. Then, individuals are advised to apply to the face in a circular motion, followed by rinsing with cool water. Based in Akron, Ohio, OY-L is an all-natural skincare line proudly offering zero-chemical formulas such as the Exfoliating Manuka Honey Mask, Orange Rose Lip Balm, Hydrating Facial Mist and a variety of moisturizers such as Body Butter. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 79% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Chemical-free Facial Cleansers:** Opportunity for the skincare industry to develop more natural cleansers using ingredients like honey powder and fruit extracts. - **Travel-friendly Skincare Products:** Opportunity for the beauty industry to create more compact and easy-to-use products for on-the-go consumers. - **All-natural Skincare:** Opportunity for the beauty industry to develop more skincare products that use natural ingredients like white kaolin clay and colloidal oatmeal. ### Who This Affects Most - **Skincare:** Opportunity for skincare brands to create more chemical-free products using natural ingredients. - **Beauty:** Opportunity for beauty brands to create more travel-friendly products that are easy to use while on the go. - **Organic Cosmetics:** Opportunity for organic cosmetic brands to develop more all-natural skincare products using ingredients like fruit extracts and essential oils. ## Related on Trend Hunter - [Coconut-Infused Face Cleansing Powders](https://www.trendhunter.com/trends/face-cleansing-powder.md) - [Water-Activated Facial Cleansers](https://www.trendhunter.com/trends/cleansing-facial-powder.md) - [Powder-to-Foam Cleansers](https://www.trendhunter.com/trends/enzyme-cleansing-powder.md) - [Powder-to-Gel Cleansers](https://www.trendhunter.com/trends/hand-body-powder-wash.md) - [Powder-Based Travel Cleansers](https://www.trendhunter.com/trends/rosemary-enzyme-cleanser-1.md) - [Oatmeal-Powered Cleansing Milks](https://www.trendhunter.com/trends/oatmeal-cleansing-milk.md) - [Water-Free Face Cleansers](https://www.trendhunter.com/trends/olay-cleansing-melts.md) - [Sulfuric Cleansing Powders](https://www.trendhunter.com/trends/watery-sulfur-pore-cleansing-powder.md) - [Water-Activated Cleansing Melts](https://www.trendhunter.com/trends/cleansing-melts.md)