# Moisturizing Cleansing Oil Shampoos This Shu Uemura Shampoo Avoids Drying Hair Out By Mishal Omar | Published 2017-12-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cleansing-oil-shampoo References: [sephora](https://www.sephora.com/product/cleansing-oil-shampoo-P403920) & [firstaidbeauty](https://www.firstaidbeauty.com/) The Shu Uemura brand was inspired by the onsens of Japan and their associations with cleanliness when formulating its hydrating Cleansing Oil Shampoo. While cleansing oils are increasingly popular in skincare, they have not yet begun to dominate in the hair care industry – making Shu Uemura one of the few to put out such a product in North America. The oil-based nature of the shampoo ensures that it does not strip the hair of its natural oils, while the shampoo's gentle formula ensures that it adequately cleanses the hair. The Cleansing Oil Shampoo is safe on [color treated hair](https://www.trendhunter.com/trends/smoothing-hair-oils), is free of silicone and can be used on people with all sorts of hair types. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 30% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Cleansing Oil Shampoos:** Disruptive innovation opportunity: Introducing oil-based shampoos that hydrate and cleanse without stripping natural oils, providing a unique alternative to traditional shampoos. - **Hydrating Hair Care:** Disruptive innovation opportunity: Developing hair care products that prioritize moisturization to address consumer concerns about dryness and damage. - **Skincare-inspired Hair Care:** Disruptive innovation opportunity: Blurring the lines between skincare and hair care by leveraging skincare trends, like cleansing oils, to create innovative hair care products. ### Sectors Adopting This - **Hair Care:** Disruptive innovation opportunity: Exploring new formulations, ingredients, and concepts to revolutionize the hair care industry with more effective and gentle products. - **Skincare:** Disruptive innovation opportunity: Expanding into the hair care market, leveraging skincare expertise and trends to create innovative and multifunctional hair care products. - **Personal Care:** Disruptive innovation opportunity: Creating crossover products that bridge the gap between skincare and hair care, providing consumers with holistic personal care solutions. ## Related on Trend Hunter - [Lightweight Cleansing Oils](https://www.trendhunter.com/trends/lightweight-cleansing-oils.md) - [Color-Friendly Shampoo Formulations](https://www.trendhunter.com/trends/shampoo-for-brilliant-color.md) - [Clean Cleansing Oils](https://www.trendhunter.com/trends/facial-cleansing-oil.md) - [Gentle Oil Cleansers](https://www.trendhunter.com/trends/Epicutis-Oil-Cleanser.md) - [Moisture-Balancing Shampoo Formulas](https://www.trendhunter.com/trends/moisture-balance-shampoo.md) - [Powerful Detox Shampoos](https://www.trendhunter.com/trends/detox-shampoos.md) - [Honey-Infused Shampoos](https://www.trendhunter.com/trends/honey-water-moisture-restoring-shampoo.md) - [Hydrating Oil-Infused Haircare](https://www.trendhunter.com/trends/herbal-essences-2.md) - [Chelating Detox Shampoos](https://www.trendhunter.com/trends/coco-eve-clarifying-detox-shampoo.md)