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# Biodegradable Cleansing Milks
Susanne Kaufmann’s Cleansing Milk is Infused With Healing Herbs

By Jana Pijak | Published 2018-01-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/cleansing-milk
References: [cultbeauty](https://www.cultbeauty.co.uk/susanne-kaufmann-cleansing-milk.html) & [susannekaufmann](https://www.susannekaufmann.com/product-details/product/reinigungsmilch.html)

Susanne Kaufmann’s Cleansing Milk formula is infused with healing herbs and oils, and works to gently remove dirt and bacteria while leaving skin hydrated after use.

The skincare company is named after its founder who is known for collaborating with dermatologists and pharmacists to create signature organic retreats, and spa treatments inside the Hotel Post Bezau in rural Austria.

Removing dirt without drying out users' skin, Susanne Kaufmann’s Cleansing Milk consists of powerful and naturally sourced ingredients like St. John's wort, vitamin e, rose hip, sage and yarrow among others. Additionally, the product is gentle enough to use around the eyes, serving as a popular alternative to traditional eye makeup removers, and is specifically effective when cleansing cosmetic products like mascara.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 41% | Activity: 83% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Organic Skincare:** The trend towards organic skincare products creates opportunities for biodegradable cleansing milks infused with healing herbs.
- **Sustainable Beauty:** The growing demand for sustainable beauty products drives the need for biodegradable cleansing milks that gently remove dirt and bacteria while being environmentally friendly.
- **Natural Ingredients:** The shift towards using natural ingredients in skincare opens up innovative possibilities for biodegradable cleansing milks infused with healing herbs and oils.

### Sectors Adopting This

- **Beauty and Personal Care:** The beauty and personal care industry can capitalize on the demand for biodegradable cleansing milks and incorporate them into their product offerings.
- **Wellness and Spa:** The wellness and spa industry can integrate biodegradable cleansing milks infused with healing herbs into their treatments, enhancing the overall experience for customers seeking organic alternatives.
- **Natural Cosmetics:** The natural cosmetics industry can explore the use of biodegradable cleansing milks as a sustainable and gentle option for removing cosmetic products, such as mascara, without causing irritation.

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