# Cancer-Supporting Skincare Products La Mer's Cleansing Micellar Water Aids Breast Cancer Research By Grace Mahas | Published 2019-06-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/cleansing-micellar References: [cremedelamer](https://www.cremedelamer.com/product/20180/59566/cleansers-and-toners/the-breast-cancer-campaign-cleansing-micellar-water/breast-cancer-campaign) & [cremedelamer](https://www.cremedelamer.com/product/20180/59566/cleansers-and-toners/the-breast-cancer-campaign-cleansing-micellar-water/breast-cancer-campaign/?seese) [La Mer's](https://www.trendhunter.com/trends/the-concentrate) classic Cleansing Micellar Water is now part of a Breast Cancer Campaign with 30% of proceeds being donated to the [Breast Cancer Research Foundation](https://www.trendhunter.com/trends/limitededition-clinique-moisturizer) (up to $53,000). The product uses sea cleanser to help revitalize and nourish the skin. The Cleansing Micellar Water is powered through "micro-capsules" that remove surface impurities and pollutants. It doubles as a make-up remover giving users an efficient and effective clean. The cleanser boasts miracle broth, marine micelle waters and is created without the use of parabens, phthalates, or sulfates. This product is light and non-irritating, so consumers with sensitive skin can get an effective yet gentle clean. The breast-cancer-fighting campaign is personalized for consumers who are seeking to purchase effective products that also give back to the world. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 53% | Activity: 4% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What's Driving This Trend - **Cancer-fighting Skincare:** The trend for skincare products that donate a percentage of proceeds to breast cancer research or have cancer-fighting ingredients. - **Micro-capsule Skincare:** The trend for skincare products that utilize micro-capsules for an efficient and effective clean. - **Clean Beauty:** The trend for skincare products that are free from harmful chemicals like parabens, phthalates, or sulfates. ### Who This Affects Most - **Skincare:** The skincare industry can capitalize on the trend for cancer-fighting, micro-capsule, and clean beauty products. - **Cosmetics:** The cosmetics industry can also take advantage of the trend for products that double as make-up removers and have cancer-fighting properties. - **Healthcare:** The healthcare industry can benefit from the trend of skincare products that utilize cancer-fighting ingredients as they contribute to breast cancer research. ## Related on Trend Hunter - [Cancer Society-Sponsoring Skincare Brands](https://www.trendhunter.com/trends/american-cancer-society.md) - [Water-Free Makeup Cleansers](https://www.trendhunter.com/trends/magic-melt-micellar-milk.md) - [Cost-Effective Micellar Waters](https://www.trendhunter.com/trends/qosmedix-micellar-cleansing-water.md) - [Minimal-Ingredient Micellar Waters](https://www.trendhunter.com/trends/blank-slate-micellar-water.md) - [Oncology-Safe Products](https://www.trendhunter.com/trends/oncologysafe-products.md) - [Barrier-Protecting Cleansers](https://www.trendhunter.com/trends/no-129-gentle-foaming-facial-cleanser.md) - [Anti-Pollution Luxury Skincare](https://www.trendhunter.com/trends/the-concentrate.md) - [Functional Serum-Inspired Micellar Waters](https://www.trendhunter.com/trends/serum-infused-micellar-water.md) - [Frothy Micellar Cleansers](https://www.trendhunter.com/trends/micellar-milk-froth-cleansing-gel.md)