# Toning Cleansing Lotions Phytomer's Rosée Visage is Made with Freeze-Dried Seawater Extract By Laura McQuarrie | Published 2020-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cleansing-lotions References: [womenshealthmag](https://www.womenshealthmag.com/beauty/g28681526/best-rose-water-toners/) & [phytomer.fr](https://www.phytomer.fr/en/cleansers-makeup-removers/10480-rosee-visage.html) Like many [cleansing lotions](https://www.trendhunter.com/trends/cleansing-nectar), Phytomer's Rosée Visage acts as an all-in-one [makeup remover and toner](https://www.trendhunter.com/trends/byoma-brightening-toner) that cleans and balances skin. The gentle rose-colored product is easy to use and supports all skin types when used both evening and night. The [soothing and refreshing skincare product](https://www.trendhunter.com/trends/redness-relief-soothing-toner) is powered by flower water from the Damask Rose, as well as other ingredients like Phytomer's Oligomer—freeze-dried seawater—with pH-balancing benefits. Oligomer, which means "little sea," is a sodium-reduced seawater concentrate that contains active components of the sea, including over 100 trace elements that are essential to cellular balance and vitality. This freeze-dried skincare ingredient is key to many of the brand's face and body care products. Image Credit: Phytomer's ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 11% | Activity: 4% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Flower Water-based Skincare:** Companies can consider innovating by using flower water extracts as key ingredients in skincare products. - **Ph-balancing Skincare:** Exploring the use of pH-balancing skincare products can be a disruptive innovation opportunity. - **Freeze-dried Skincare Ingredients:** Incorporating freeze-dried skincare ingredients like Oligomer can add value and uniqueness to skincare products. ### Industries Being Reshaped - **Skincare:** Skincare companies can incorporate the use of flower water extracts and pH-balancing ingredients in their products. - **Sea-based Products:** Freeze-dried skincare ingredients like Oligomer are making waves in the sea-based skincare industry. - **Natural Beauty:** Incorporating natural ingredients like flower water and seawater extracts can create unique beauty products and disrupt the natural beauty industry. ## Related on Trend Hunter - [Essential Hydration Skincare Collections](https://www.trendhunter.com/trends/essential-hydration-skincare.md) - [Rose Petal-Infused Facial Toners](https://www.trendhunter.com/trends/rose-petal-facial-toner.md) - [Wild Rose-Inspired Cleansers](https://www.trendhunter.com/trends/wild-rose-cleanser.md) - [Gentle Exfoliating Treatment Toners](https://www.trendhunter.com/trends/lotus-refining-toner.md) - [Marine-Inspired Facial Mists](https://www.trendhunter.com/trends/marine-mist.md) - [Flower-Infused Toners](https://www.trendhunter.com/trends/royal-tulip-hydrating-biphase-tonic.md) - [Two-in-One Cleansing Gels](https://www.trendhunter.com/trends/balancing-cleansing-gel.md) - [Nourishing Cream Cleansers](https://www.trendhunter.com/trends/edelweiss-extrme.md) - [Botanical Treatment Lotions](https://www.trendhunter.com/trends/albions-skin-conditioner-essential.md)