# Prebiotic-Packed Cosmetics The IOPE Moisture Skin Cleansing Lotion Builds Skin Strength By Michael Hemsworth | Published 2016-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cleansing-lotion References: [shopatkorea](http://www.shopatkorea.com/iope-moisture-skin-cleansing-lotion/) & [iope](http://iope.com) It is often said that not washing your hair is best for its health, so the [IOPE](https://www.trendhunter.com/trends/pdrn-caffeine-shot) Moisture Skin Cleansing Lotion takes this advice in heed when it comes to skin care. While the product doesn't encourage you to not wash your face, it works as a dual-use lotion that will cleanse and protect skin from environmental affects and stress. Packed with prebiotics and crafted in Korea, the lotion helps to build skin strength, while the jojoba oil helps to remove makeup without the need to use a scrubbing cleanser. Being that the lotion is designed to be wiped off, it'll provide the benefits of a moisturizer before going to bed without having to do a two step process. The IOPE Moisture Skin Cleansing Lotion also features Witch Hazel water to work as an astringent for even sensitive skin. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 66% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Prebiotic-packed Cosmetics:** Opportunity for developing skincare products that incorporate prebiotics for skin health and strength. - **Dual-use Skincare Products:** Potential for creating skincare products that serve multiple functions, such as cleansing and moisturizing in one step. - **Two-step Process Simplification:** Opportunity to innovate skincare products that streamline the skincare routine by reducing the number of steps required. ### Sectors Adopting This - **Skincare Industry:** Opportunity for skincare brands to incorporate prebiotics and develop dual-use products to cater to consumer demand for effective and convenient skincare solutions. - **Cosmetics Industry:** Potential for cosmetic companies to create prebiotic-infused makeup removers that offer cleansing and moisturizing benefits in one product. - **Beauty Technology Industry:** Opportunity for beauty tech companies to develop innovative skincare tools or devices that simplify and enhance the skincare routine for consumers. ## Related on Trend Hunter - [All-In-One Soybean Cleansers](https://www.trendhunter.com/trends/pure-soybean-cleansing-milk.md) - [Plumping Prebiotic Moisturizers](https://www.trendhunter.com/trends/biomebounce.md) - [Nourishing Cream Cleansers](https://www.trendhunter.com/trends/edelweiss-extrme.md) - [Revitalizing Bioactive Moisturizers](https://www.trendhunter.com/trends/the-restorative-moisturizer.md) - [Multi-Benefit Facial Cleansers](https://www.trendhunter.com/trends/barrier-pro-1step-cleanser.md) - [Two-in-One Cleansing Gels](https://www.trendhunter.com/trends/balancing-cleansing-gel.md) - [Beneficial Skin Care Products](https://www.trendhunter.com/trends/dove-skin-care-cosmetics-moisture.md) - [Oatmeal-Powered Cleansing Milks](https://www.trendhunter.com/trends/oatmeal-cleansing-milk.md) - [Gentle Gel-Texture Cleansers](https://www.trendhunter.com/trends/purifying-cleansing-gel.md)