# Waterless Facial Cleansers The SUQQU Reset Cleansing Emulsion Cleans When Water Isn't Available By Michael Hemsworth | Published 2016-03-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cleansing-emulsion References: [suqqu](http://www.suqqu.com/global/product/skin/reset_cleansing_emulsion.html) & [suqqu](http://www.suqqu.com/) Formulated to provide enhanced cleansing capabilities without the use of water, the SUQQU Reset Cleansing Emulsion is the latest offering from the Japan-based brand. Rather than use soap and water to cleanse the face, the product is packed with a special formulation that is designed to be massaged over the facial area. The product is then designed to be [wiped off](https://www.trendhunter.com/trends/twist-up-cleansing-balm) or, if water is available or desired, rinsed off. The SUQQU Reset Cleansing Emulsion is intended to be used by those that wear makeup as a gentler way to [remove cosmetics](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm). Being that over-washing the skin can cause problems in the moisture barrier, the product is intended to remove what impurities but leave skin supple and feeling smooth and moist. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 21% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Waterless Beauty Products:** There is an opportunity to disrupt the beauty industry by creating more waterless beauty products like SUQQU Reset Cleansing Emulsion. - **Gentle Makeup Removers:** Creating more makeup removers that are gentler on the skin and remove impurities while maintaining the skin's moisture barrier can be a disruptive innovation opportunity. - **Multifunctional Skincare Products:** There is a trend toward skincare products that serve multiple purposes, such as cleansing and moisturizing, like the SUQQU Reset Cleansing Emulsion. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty and personal care industry can benefit from creating more gentle and waterless products like SUQQU Reset Cleansing Emulsion. - **Cosmetics:** There is an opportunity in the cosmetics industry to create more products that are easily removable with gentle and waterless solutions like SUQQU Reset Cleansing Emulsion. - **Skincare:** The skincare industry can benefit from the trend toward multifunctional products like SUQQU Reset Cleansing Emulsion that maintain the skin's moisture barrier while removing impurities. ## Related on Trend Hunter - [Concentrated Waterless Cleansers](https://www.trendhunter.com/trends/water-wise.md) - [Water-Free Face Cleansers](https://www.trendhunter.com/trends/olay-cleansing-melts.md) - [Water-Free Makeup Cleansers](https://www.trendhunter.com/trends/magic-melt-micellar-milk.md) - [Elevated Tablet-Style Cleansers](https://www.trendhunter.com/trends/seadrop-skincare.md) - [Rapid Facial Cleansers](https://www.trendhunter.com/trends/face-cleanse.md) - [Water-Activated Facial Cleansers](https://www.trendhunter.com/trends/cleansing-facial-powder.md) - [Ultra-Concentrated Oil Cleansers](https://www.trendhunter.com/trends/ethereal-cleansing-oil.md) - [Gentle Low-Foam Cleansers](https://www.trendhunter.com/trends/forgiveness-cleanser.md) - [Flower-Infused Cleansing Oils](https://www.trendhunter.com/trends/ultime8-sublime-tsubaki.md)