# No-Rinse Cleansing Creams SYS Skincare's Cleansing Cream Taps Into Micellar Technology By Laura McQuarrie | Published 2020-10-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cleansing-creams References: [de.sys-skincare](https://de.sys-skincare.com/products/youth-activist/61037-cleansing-cream.html) SYS Skincare (Superfood 4 Your Skin) created a cleansing skincare product that distinguishes itself from other cleansing creams with a formula that doesn't need to be rinsed off. The all-in-one cleanser is designed to tackle both oil- and water-soluble impurities and it does so with the power of micellar technology. Just as [micellar water cleansers](https://www.trendhunter.com/trends/qosmedix-micellar-cleansing-water) are designed to save people the step of rinsing off the product, this [creamy cleanser](https://www.trendhunter.com/trends/mello-marula-cream-cleanser) promises to "attract impurities and makeup like a magnet and clean the skin particularly efficiently." Alongside micellar water, the [vegan-friendly cleansing cream](https://www.trendhunter.com/trends/isntree-yam-root) by SYS Skincare contains probiotics and herbal extracts to soothe and nourish the skin. The brand recommends applying the product with a cotton round and notes that no other cleansing products need to be used following this one. Image Credit: SYS Skincare ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 38% | Activity: 30% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Micellar Technology in Skincare:** Opportunity for skincare companies to create no-rinse cleansers using micellar technology and promote them as an efficient and time-saving alternative to traditional cleansers. - **All-in-one Skincare Products:** Opportunity for skincare brands to innovate by creating all-in-one products that tackle oil- and water-soluble impurities, incorporating ingredients such as probiotics and herbal extracts for added benefits. - **Vegan-friendly Skincare:** Opportunity for skincare companies to tap into the growing demand for vegan-friendly products by using plant-based ingredients and ethical manufacturing practices in their formulations. ### Who This Affects Most - **Skincare Industry:** Skincare companies can utilize micellar technology and create all-in-one cleansers, facial oils, and toners to appeal to consumers who seek convenience, efficacy, and sustainability in their skincare routine. - **Natural Beauty Industry:** Opportunity for natural beauty brands to offer vegan-friendly skincare products that harness the power of plants to deliver effective cleansing and nourishment while minimizing environmental impact. - **Ecommerce Industry:** Ecommerce platforms can leverage micellar technology and all-in-one skincare products as a point of differentiation, offering customers a simplified and eco-friendly alternative to traditional skincare routines. ## Related on Trend Hunter - [Water-Free Makeup Cleansers](https://www.trendhunter.com/trends/magic-melt-micellar-milk.md) - [Frothy Micellar Cleansers](https://www.trendhunter.com/trends/micellar-milk-froth-cleansing-gel.md) - [Pre-Soaked Cleansing Pads](https://www.trendhunter.com/trends/micellar-cleansing-pads.md) - [No-Rinse Baby Cleansers](https://www.trendhunter.com/trends/baby-cleansing-water.md) - [All-In-One Soybean Cleansers](https://www.trendhunter.com/trends/pure-soybean-cleansing-milk.md) - [Nourishing Cream Cleansers](https://www.trendhunter.com/trends/edelweiss-extrme.md) - [Gentle Low-Foam Cleansers](https://www.trendhunter.com/trends/forgiveness-cleanser.md) - [Minimal-Ingredient Micellar Waters](https://www.trendhunter.com/trends/blank-slate-micellar-water.md) - [Multi-Benefit Facial Cleansers](https://www.trendhunter.com/trends/barrier-pro-1step-cleanser.md)