# Total-Body Cleansing Wipes Biom's Cleansing Body Wipes are a Travel-Friendly Shower Alternative By Laura McQuarrie | Published 2026-05-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cleansing-body-wipes References: [insider.fitt.co](https://insider.fitt.co/press-release/biom-launches-cleansing-body-wipes-a-full-body-reset-without-the-shower/) & [getbiom.co](https://getbiom.co/products/body-wipes)  [Biom](https://www.trendhunter.com/trends/biom) Cleansing Body Wipes are extra-large, extra-strong, and designed to provide a full-body refresh on demand—without a sticky feel, harsh chemicals or additives. Formulated with [plant-based ingredients](https://www.trendhunter.com/trends/plantbased-gym-wipes), these wipes are dermatologist-tested, hypoallergenic, and infused with aloe and Vitamin E to soothe and hydrate. "The hero ingredient in our formula is plant-derived tannic acid, which helps [neutralize odor at the source](https://www.trendhunter.com/trends/ultimate-fresh-hygiene-wipes) instead of simply masking it with fragrance," shared Will Gahagan, co-founder and CEO of Biom. When there's no time for a shower, or when there are no facilities available, Biom Cleansing Body Wipes are ideal after working out or commuting, while traveling, cleansing on a campsite or the beach, or in-between occasions, like freshening up before dinner, meetings, or dates. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 53% | Activity: 54% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Odor Neutralizers:** The use of plant-derived tannic acid to neutralize odor at the source presents an opportunity for formulations that replace masking fragrances with bioactive, natural deodorizers. - **Travel-friendly Personal Care:** Extra-large, durable cleansing wipes positioned as a shower alternative point toward compact, on-the-go hygiene products that can reinvent travel and commuting routines. - **Skin-first Functional Wipes:** Dermatologist-tested, hypoallergenic wipes infused with soothing actives like aloe and Vitamin E indicate room for skin-safe, multifunctional wipes that combine cleansing, hydration, and barrier care. ### Where This Applies - **Consumer Packaged Goods:** Brands in CPG could expand portfolios with premium, large-format body wipes that command higher margins through functional, plant-based ingredient claims and sustainable packaging. - **Travel and Outdoor Services:** Airlines, hospitality, and outdoor recreation providers may integrate high-performance cleansing wipes into amenity kits and rental gear to reduce dependency on shower facilities and streamline guest experiences. - **Healthcare and Elder Care:** Clinical and long-term care settings could adopt gentle, full-body cleansing wipes to improve patient hygiene, minimize skin irritation, and potentially lower infection and care-time burden. ## Related on Trend Hunter - [On-The-Go Shower Wipes](https://www.trendhunter.com/trends/yuni-beauty-shower-sheets.md) - [Sporty Post-Workout Body Wipes](https://www.trendhunter.com/trends/hypergo.md) - [Hydrating Body Wipes](https://www.trendhunter.com/trends/refresh-wipes.md) - [Biodegradable Body Wipes](https://www.trendhunter.com/trends/wet-wipes.md) - [Citrus-Scented Facial Wipes](https://www.trendhunter.com/trends/citrus-face-and-body-wipes.md) - [Biodegradable Workout Wipes](https://www.trendhunter.com/trends/medzone.md) - [Tea-Infused Deodorants](https://www.trendhunter.com/trends/teaology-natural-deodorant.md) - [Sweat-Focused Body Care Products](https://www.trendhunter.com/trends/everyday-body-care.md) - [Refreshing Biodegradable Body Wipes](https://www.trendhunter.com/trends/antibacterial-body-wipes.md)