# Cleansing Make-Up Removing Balms Neutrogena®'s Makeup Remover Cleansing Balm Conditions Skin By Kalin Ned | Published 2023-08-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cleansing-balms2 References: [neutrogena](https://www.neutrogena.ca/face/makeup-removers/neutrogena-makeup-remover-cleansing-balm) [Neutrogena®](https://www.trendhunter.com/trends/daily-facial-moisturizer) boasts a powerful and soothing Cleansing Balm that promises to remove dirt, oil, impurities, and makeup while conditioning the skin and leaving it feeling clean and soft. The product has a silky formula and is powerful enough to tackle even [waterproof makeup](https://www.trendhunter.com/trends/mature-skinfriendly) which although secure during wear can be a pain to remove at home. The Cleansing Balm by Neutrogena® is available in a 74-gram jar. The formula is fragrance-free, accommodating people with scent sensitivities. The brand maintains that the "[makeup melting balm](https://www.trendhunter.com/trends/futurewise) is a great addition to your daily skincare and facial cleansing routine." This formula, like all products by Neutrogena®, is dermatologist-approved and recommended. Additionally, the brand emphasizes cruelty-free and toxin-free skincare manufacturing practices, adding to its appeal. Image Credit: Neutrogena® ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 44% | Activity: 50% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Skincare Revolution:** The rise of cleansing balms like Neutrogena®'s Makeup Remover Cleansing Balm showcases a growing trend in the skincare industry towards multi-purpose products that remove makeup while nourishing the skin. - **Sustainable Beauty:** Neutrogena®'s emphasis on cruelty-free and toxin-free skincare manufacturing practices taps into the trend of consumers demanding more sustainable and ethical beauty products. - **Efficient Makeup Removal:** The powerful formula of Neutrogena®'s Cleansing Balm, capable of effectively removing even waterproof makeup, highlights the trend towards innovative solutions for quick and efficient makeup removal. ### Who This Affects Most - **Skincare:** The skincare industry can explore the opportunity of creating more multi-purpose products, like cleansing balms, that combine makeup removal with skin nourishment. - **Beauty:** The beauty industry can capitalize on the demand for sustainable and ethical products by developing manufacturing practices that emphasize cruelty-free and toxin-free formulations. - **Cosmetics:** Cosmetic companies can focus on developing innovative makeup removers, such as powerful cleansing balms, to meet the growing consumer need for quick and effective makeup removal. ## Related on Trend Hunter - [Gentle Balm-to-Oil Cleansers](https://www.trendhunter.com/trends/calming-cleansing-balm.md) - [Mess-Free Cleansing Balms](https://www.trendhunter.com/trends/twist-up-cleansing-balm.md) - [Impurity Removing Cleansing Balms](https://www.trendhunter.com/trends/john-masters-organics-cleansing-balm.md) - [Melting Balm Cleansers](https://www.trendhunter.com/trends/melting-balm-cleanser.md) - [Makeup-Melting Cleansing Balms](https://www.trendhunter.com/trends/procollagen-makeup-melting-cleansing-balm.md) - [One-Step Cleansing Balms](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm.md) - [Omega-Powered Cleansing Balms](https://www.trendhunter.com/trends/omega-cleansing-balm.md) - [Double Cleansing Balms](https://www.trendhunter.com/trends/double-cleansing-balm.md) - [Firming Cleansing Balms](https://www.trendhunter.com/trends/firming-cleansing-balm.md)