# Soothing Oat Cleansing Balms The Inkey List's Oat Cleansing Balm is Made with Oat Kernel Oil By Laura McQuarrie | Published 2020-02-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cleansing-balms References: [allure](https://www.allure.com/gallery/new-skin-care-products-february-2020) & [instagram](https://www.instagram.com/theinkeylist/?hl=en) The Inkey List is known for its affordable and straightforward skincare products with one hero ingredient each, and one of the newest additions to its collection is the Oat Cleansing Balm. This cleansing product for sensitive skin is made with oat kernel oil, which is beneficial for strengthening the skin's natural barrier and maintaining moisture levels, as well as oat power. The balm is useful for removing makeup and gently cleansing sensitive skin, all the while avoiding irritation and redness. The versatile product can also be used to soothe and balance skin when it is applied as a nourishing face mask. Clinically proven to reduce redness and soothe the skin, oats are becoming popular ingredients in skincare and cosmetic products. Image Credit: The Inkey List ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 50% | Activity: 66% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Oat-based Skincare:** Opportunity for creating more skincare products with oat as the hero ingredient to target sensitive skin and reduce redness. - **Affordable Skincare:** Opportunity to develop affordable skincare products that effectively address specific skincare concerns. - **Multi-functional Products:** Opportunity to create skincare products that serve multiple purposes, such as cleansing and nourishing masks. ### Where This Applies - **Skincare:** There is potential for skincare brands to incorporate oat-based ingredients in their product lines. - **Cosmetics:** Cosmetic brands can explore the addition of oat-based ingredients in their products to reduce skin irritation and redness. - **Natural and Organic Products:** The natural and organic product industry can take advantage of oats' soothing properties to develop gentle and effective skincare products. ## Related on Trend Hunter - [Gentle Balm-to-Oil Cleansers](https://www.trendhunter.com/trends/calming-cleansing-balm.md) - [Omega-Powered Cleansing Balms](https://www.trendhunter.com/trends/omega-cleansing-balm.md) - [Melting Balm Cleansers](https://www.trendhunter.com/trends/melting-balm-cleanser.md) - [Low-Foam Gel Cleansers](https://www.trendhunter.com/trends/daily-balancing-gel-cleanser.md) - [Upcycled Quinoa Cleansers](https://www.trendhunter.com/trends/red-quinoa-cleansing-sorbet.md) - [Mess-Free Cleansing Balms](https://www.trendhunter.com/trends/twist-up-cleansing-balm.md) - [Colloidal Oatmeal Eczema Balms](https://www.trendhunter.com/trends/aveeno-eczema-care.md) - [Impurity Removing Cleansing Balms](https://www.trendhunter.com/trends/john-masters-organics-cleansing-balm.md) - [Buttery Cleansing Balms](https://www.trendhunter.com/trends/butter-cleansing-balm.md)