# Almond Milk Cleansers The Caudalie Vinoclean Cleansing Almond Milk Has a Milky Formula By Laura McQuarrie | Published 2021-01-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cleansing-almond-milk References: [glamourmagazine](https://www.glamourmagazine.co.uk/gallery/glam-drop-products/252) & [cultbeauty](https://www.cultbeauty.co.uk/caudalie-cleansing-almond-milk.html) The new Cleansing Almond Milk from [Caudalie](https://www.trendhunter.com/trends/vinohydra) is one of [cleansing oil, foam and micellar products](https://www.trendhunter.com/trends/nourishing-oil-to-foam) from the brand's Vinoclean range that was recently refreshed with a vegan formula. The reformulated facial cleanser now includes more natural ingredients and a milky, velvety formula that's simultaneously comforting and cleansing. Fueled by ingredients that are nourishing and soothing, the skincare product helps to prevent dryness and long-lasting comfort, all the while sharing the pleasant aromatic experience of lemon leaf, bergamot, lavandin and sandalwood. Alongside a refreshed formula, the brand is also introducing the product in packaging that's 100% recyclable. Now that alternative milk products have taken the food and beverage world by storm, rich, creamy and totally plant-based ingredients like almond milk are becoming popular in skincare products that are aligned with simple, clean and natural beauty. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 14% | Activity: 9% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Vegan Skincare:** There is a growing trend for skincare products that are completely plant-based. - **Simple Beauty:** Consumers are increasingly looking for clean, natural skincare products that are uncomplicated. - **Recyclable Packaging:** There is a trend towards more eco-friendly packaging for skincare products. ### Who This Affects Most - **Skincare:** Companies in the skincare industry can take advantage of the trend for vegan skincare and develop product lines featuring completely plant-based ingredients. - **Beauty:** The beauty industry can capitalize on the trend for simple and natural products by creating skincare lines featuring ingredients that are easy to understand and are free of harsh chemicals. - **Packaging:** Businesses in the packaging industry can explore eco-friendly packaging solutions, such as recyclable materials, for skincare products to meet the demand for sustainability from consumers. ## Related on Trend Hunter - [Aloe Milk-Powered Beauty Cleansers](https://www.trendhunter.com/trends/aloe-milk-cleanser.md) - [Frothy Micellar Cleansers](https://www.trendhunter.com/trends/micellar-milk-froth-cleansing-gel.md) - [Milky Vegan Cleansers](https://www.trendhunter.com/trends/isntree-yam-root.md) - [Water-Free Makeup Cleansers](https://www.trendhunter.com/trends/magic-melt-micellar-milk.md) - [All-In-One Soybean Cleansers](https://www.trendhunter.com/trends/pure-soybean-cleansing-milk.md) - [Milky-Gel Hybrid Cleansers](https://www.trendhunter.com/trends/milkysoft-face-and-body-cleanser.md) - [Microalgae Oil Cleansers](https://www.trendhunter.com/trends/liquid-collagen-cleanser.md) - [Low-Lather Cream Cleansers](https://www.trendhunter.com/trends/mello-marula-cream-cleanser.md) - [Charitable Milk Cleansers](https://www.trendhunter.com/trends/aloe-milk-cleansers.md)