# Transformative Cleanser Collections L’Occitane's Cleansers Boast Gel-to-Foam & Oil-to-Milk Recipes By Laura McQuarrie | Published 2019-07-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cleanser-collection References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/LOccitane_blends_Provence_fruit_and_vegetable_extracts_for_new_cleansing_ranges/156047) & [uk.loccitane](https://uk.loccitane.com/) L’Occitane recently launched a new cleanser collection with products that are geared towards different skin types. As such, the product collection is full of formulas that are uniquely transformative and integrate different textures and sensory experiences. The Gold, Green and Pink cleanser collections are full of fruit and vegetable extracts from France’s Provence region. In the Green line, consumers will find useful solutions like the [Gel-To-Foam product](https://www.trendhunter.com/trends/purifying-cleansing-gel) and the [3-in-1 Micellar Water](https://www.trendhunter.com/trends/micellar-milk-froth-cleansing-gel) made with cucumber and thyme to diminish blemishes. In the skin-softening Pink range, L’Occitane offers a Cleansing Milk and a soothing Cream-To-Foam cleanser. An innovative Oil-To-Milk can be found in the French beauty brands Gold collection, alongside a multi-purpose [bi-phase makeup remover](https://www.trendhunter.com/trends/great-skin-double-cleanse) for the eyes and lips, which shares the enduring properties of the resilient immortelle flower and calendula. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 59% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Transformative Cleansers:** Opportunity for creating cleansers with unique formulas and sensory experiences. - **Gel-to-foam Products:** Potential for developing products that transform from gel to foam for a more enjoyable cleansing experience. - **Oil-to-milk Formulas:** Disruptive innovation opportunity in creating cleansers that transform from oil to milk for gentle yet effective cleansing. ### Sectors Adopting This - **Skincare:** Innovative cleanser collections provide potential for new product development and market expansion. - **Beauty:** Opportunity to incorporate transformative formulations and unique sensory experiences into beauty products. - **Personal Care:** The use of transformative cleansers offers potential for enhancing the cleansing process and providing added value to consumers in the personal care industry. ## Related on Trend Hunter - [Orchid-Inspired Luxury Skincare Lines](https://www.trendhunter.com/trends/oil-in-gel.md) - [Gel-to-Foam Facial Cleansers](https://www.trendhunter.com/trends/baptism-gel-cleanser.md) - [Limited-Edition Skincare Sets](https://www.trendhunter.com/trends/loccitane-holiday-collection.md) - [Reformulated Iconic Cleansers](https://www.trendhunter.com/trends/effaclar-purifying-foaming-gel.md) - [Transformative Two-Step Cleansers](https://www.trendhunter.com/trends/daily-cleansing-protocol.md) - [Microalgae Oil Cleansers](https://www.trendhunter.com/trends/liquid-collagen-cleanser.md) - [Silky Oil-Based Facial Cleansers](https://www.trendhunter.com/trends/bubble-skincare-first-class.md) - [Multi-Flower Cleansing Balms](https://www.trendhunter.com/trends/luminous-cleansing-balm.md) - [Frothy Micellar Cleansers](https://www.trendhunter.com/trends/micellar-milk-froth-cleansing-gel.md)