# Morphing Cleanser Branding This Kevin Murphy Packaging Changes Depending on Your Perspective By Alexander Lam | Published 2013-07-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cleanser-branding References: [psfk](http://www.psfk.com/2013/07/hologram-beauty-labels.html) & [containermade](http://www.containermade.com/post/plane-clever) In an effort to print more information on [small bottles](https://www.trendhunter.com/trends/twist-tottle), design firm Container created a unique cleanser branding solution called 'Plane Clever.' Container designed the [shampoo bottles](https://www.trendhunter.com/trends/oval-collection) for Australian hair product brand Kevin Murphy. Each beautifully branded bottle has text that changes depending the viewer's angle. As a result, each bottle easily fits double the text on a single surface. Plane Clever works by using a low-tech solution. Container employed lenticular printing to create the multifaceted labels. Though the technique has been around for a long time, Kevin Murphy's packaging manages to use it in a sleek and functional way. In addition to providing additional information, the [packaging's dual nature](https://www.trendhunter.com/trends/bottle-and-packaging-redesign) is able to grab the attention of consumers. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Multifaceted Packaging:** Lenticular printing technology is creating opportunities for brands to display multiple information on single surfaces. - **Interactive Branding:** Interactive branding solutions like Kevin Murphy's 'Plane Clever' are providing unique and engaging experiences for consumers. - **Attention-grabbing Content:** Packaging designs that use dual nature and changing perspectives are catching the eye of consumers in a crowded market. ### Industries Being Reshaped - **Beauty and Personal Care:** Brands in the beauty and personal care industry can use lenticular printing technology to display product descriptions, usage instructions and create interactive brand experiences. - **Food and Beverage:** Multifaceted packaging can be used by food and beverage brands to display recipes, nutritional information, and interactive content. - **Pharmaceuticals:** The pharmaceutical industry can use lenticular printing to display dosage instructions, medicine interactions, and other important information. ## Related on Trend Hunter - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Refillable Haircare Bottles](https://www.trendhunter.com/trends/hairstory-new-wash.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Eco-Friendly Dissolving Shampoo Bottles](https://www.trendhunter.com/trends/dissolving-bottles.md) - [Interchangeable Component Cosmetic Packaging](https://www.trendhunter.com/trends/adapt-collection.md) - [Travel-Friendly Toiletry Packaging](https://www.trendhunter.com/trends/carry-on-bottle.md) - [Cost-Conscious Customizable Bottles](https://www.trendhunter.com/trends/the-chameleon-bottle.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Elevated Pet Care Packaging](https://www.trendhunter.com/trends/furminator.md)