# Thermogenic Muslin Soaps The Liz Earle 'Cleanse & Polish Hot Cloth Cleanser' is Spa-Worthy By Tiana Reid | Published 2010-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cleanse-polish-hot-cloth-cleanser References: [tmagazine.blogs.nytimes](http://tmagazine.blogs.nytimes.com/2010/08/23/vain-glorious-liz-earles-cult-cleanser/) & [uk.lizearle](http://uk.lizearle.com/index_2.php?userpage=cleanse_and_polish&_s_icmp=home_mh_cleanse_and_polish) If you want that at-home spa experience, try the Liz Earle 'Cleanse & Polish Hot Cloth Cleanser.' Made with natural ingredients including chamomile, rosemary, cocoa butter, eucalyptus and essential oils, this cleanser comes with a muslin cloth that is designed to take off all the makeup you manage to pile on in the morning. Beauty products don't get any better than this, as the Cleanse & Polish Hot Cloth Cleanser has won countless awards for its freshness. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 13% | Activity: 29% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Natural Beauty Products:** There is a disruptive innovation opportunity in developing and marketing more natural beauty products like muslin soaps. - **At-home Spa Experience:** Creating innovative products that offer an at-home spa experience, such as the Liz Earle Hot Cloth Cleanser, can disrupt the beauty industry by providing convenient and luxurious self-care options. - **Award-winning Cleansers:** Developing and promoting award-winning cleansers, like the Liz Earle Cleanse & Polish Cleanser, can create disruption in the beauty industry by establishing a reputation for quality and effectiveness. ### Who This Affects Most - **Beauty Industry:** The beauty industry can embrace disruptive innovation by focusing on natural, eco-friendly products and creating convenient at-home spa experiences. - **Natural Skincare Industry:** In the natural skincare industry, there is an opportunity to develop innovative products using botanical ingredients and alternative cleansing methods like muslin cloths. - **Luxury Beauty Products:** Disruptive innovation in the luxury beauty products industry can involve creating exclusive, award-winning cleansers that provide a spa-like experience at home. ## Related on Trend Hunter - [Gentle Chamomile-Powered Cleansers](https://www.trendhunter.com/trends/camomile-cleanser.md) - [Beeswax-Honey Facial Cleansers](https://www.trendhunter.com/trends/ultrabland.md) - [Multi-Flower Cleansing Balms](https://www.trendhunter.com/trends/luminous-cleansing-balm.md) - [Small Batch Natural Cleansers](https://www.trendhunter.com/trends/small-batch-natural-cleanser.md) - [Low-Lather Cream Cleansers](https://www.trendhunter.com/trends/mello-marula-cream-cleanser.md) - [Oatmeal-Powered Cleansing Milks](https://www.trendhunter.com/trends/oatmeal-cleansing-milk.md) - [Gold-Accented Facial Cleansers](https://www.trendhunter.com/trends/gold-cleansing-oil.md) - [Impurity Removing Cleansing Balms](https://www.trendhunter.com/trends/john-masters-organics-cleansing-balm.md) - [Gentle Oil Cleansers](https://www.trendhunter.com/trends/Epicutis-Oil-Cleanser.md)