# Educational Skincare Soap Operas CeraVe's Cleanse Like A Derm Teaches Proper Cleansing Habits By Laura McQuarrie | Published 2024-07-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cleanse-like-a-derm References: [adweek](https://www.adweek.com/brand-marketing/cerave-made-a-soap-opera-to-educate-gen-z-about-drama-free-skincare-habits/) & [cerave](http://www.cerave.com/)  [CeraVe's](https://www.trendhunter.com/trends/cerva) Cleanse Like A Derm takes a page from daytime television dramas to share how consumers can embrace better cleansing habits to support the health of their skin. The dermatologist-recommended skincare brand created this [soap opera-inspired spot](https://www.trendhunter.com/trends/skin-obsessed) to educate consumers and specifically speak to the 43% of consumers reporting they rely on soap for facial cleansing. Spotlighting the brand's derm-developed [Hydrating Facial Cleanser](https://www.trendhunter.com/trends/ultra-facial-barrierhydrating-cleanser), Cleanse Like A Derm introduces the benefits of skin-identical ceramides and MVE technology to soothe and support the skin barrier. This dramatic skincare story features Xochitl Gomez, known as America Chavez in Doctor Strange in the Multiverse of Madness and Dr. Dustin Portela, a board-certified dermatologist and social media influencer. As the story unfolds, viewers discover what happens when a CeraVe cleanser is swapped for bar soap by a fake dermatologist. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 48% | Activity: 54% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Dramatized-skincare Campaigns:** Brands leveraging entertaining and narrative-driven formats to deliver educational content about skincare regimes. - **Soap Opera-inspired Advertising:** Utilizing the familiar format of soap operas to engage and inform target audiences about specific product benefits. - **Celebrity Endorsement Storylines:** Integrating well-known personalities within brand narratives to enhance credibility and viewer engagement. ### Sectors Adopting This - **Skincare:** Evolving marketing strategies in the skincare industry to include more engaging and informative content through dramatic storytelling. - **Television-style Advertising:** Innovative advertising tactics replicating popular TV formats to captivate consumers and convey product advantages effectively. - **Influencer Marketing:** Harnessing the reach and influence of social media personalities and actors to boost brand awareness and credibility. ## Related on Trend Hunter - [Tongue-in-Cheek Skincare Ads](https://www.trendhunter.com/trends/cerva.md) - [Sunscreen Rom-Com Campaigns](https://www.trendhunter.com/trends/the-one-under-the-sun.md) - [Remixed Skincare Commercials](https://www.trendhunter.com/trends/ceraves-hey-its-me.md) - [Drama-Series-Inspired SPF Campaigns](https://www.trendhunter.com/trends/vaseline-x-the-white-lotus.md) - [Ceramide-Infused Skin Capsules](https://www.trendhunter.com/trends/cerave-1.md) - [Powerful Cleansing Products](https://www.trendhunter.com/trends/gentle-gel-cleanser.md) - [Dermatologist-Recommended Skincare Brand Collabs](https://www.trendhunter.com/trends/cerave-x-nba.md) - [Soap-Free Facial Cleansers](https://www.trendhunter.com/trends/brixy-blend.md) - [In-Depth Dermatologist Web Series](https://www.trendhunter.com/trends/derm-detective-demystifying-dermatology.md)