# Prebiotic-Rich Clean-Label Sparkling Drinks VYV Hydration Debut a Drink with Fibers & Electrolytes By Kalin Ned | Published 2025-06-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cleanlabel-sparkling-drinks References: [bevnet](https://www.bevnet.com/pr/2025/06/17/vyv-hydration-launches-cleanlabel-sparkling-drinks-with-5g-prebiotic-fiber--electrolytes) & [drinkvyv](https://drinkvyv.com/)  VYV Hydration has introduced a new line of [functional clean-label sparkling drinks](https://www.trendhunter.com/trends/happi-hydration) that combine [digestive health benefits](https://www.trendhunter.com/trends/preme) with hydration support. The beverages feature a clinically substantiated formulation containing five grams of [prebiotic fiber](https://www.trendhunter.com/trends/newater) alongside full-spectrum electrolytes. VYV Hydration will certainly appeal to health-conscious consumers with only one gram of sugar per 12-ounce can and no artificial additives. VYV Hydration makes its clean-label sparkling drinks available in three fruit-forward flavor profiles, including Strawberry Lime, Mango Blueberry Lemonade, and Tart Cherry Citrus. Doug Hamaker, founder of VYV Hydration, shares about the launch: "A lot of hydration drinks throw in trendy ingredients like prebiotics just to check a box. We built VYV around clinically backed fibers and real electrolyte function — not buzzwords. It’s a clean, balanced formula that actually delivers on both gut health and hydration." Image Credit: VYV Hydration ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 61% | Activity: 62% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Clean-label Beverage Revolution:** The shift towards clean-label products is gathering momentum as consumers prioritize transparency and minimal additives, challenging traditional beverage formulas. - **Functional Drinks with Digestive Benefits:** There is an increasing demand for beverages that combine hydration with digestive health benefits, indicating a shift towards multifunctionality in drink offerings. - **Prebiotic Fiber in Beverages:** Incorporating prebiotic fibers into beverages represents a novel approach to boosting gut health through everyday drink consumption. ### Sectors Adopting This - **Functional Beverage Industry:** This sector is experiencing innovation as companies integrate health-boosting ingredients, offering improved hydration along with added health benefits. - **Health and Wellness Industry:** A burgeoning focus on gut health and clean-label products is reshaping the market landscape, appealing to health-conscious consumers seeking holistic wellness solutions. - **Natural Ingredients Sector:** The demand for natural, scientifically-backed ingredients in consumer products opens opportunities for suppliers and innovators in the clean-label movement. ## Related on Trend Hunter - [Prebiotic Sparkling Waters](https://www.trendhunter.com/trends/organic-prebiotic-sparkling-water.md) - [Better-For-You Prebiotic Sodas](https://www.trendhunter.com/trends/vina.md) - [Functional Prebiotic Sodas](https://www.trendhunter.com/trends/fibe.md) - [Prebiotic Ginger Beverages](https://www.trendhunter.com/trends/sparkling-prebiotic-beverages.md) - [Functional Prebiotic Soda Lines](https://www.trendhunter.com/trends/health-ade-2.md) - [Juicy Prebiotic Sodas](https://www.trendhunter.com/trends/simply-pop.md) - [Ultra-Modern Functional Sodas](https://www.trendhunter.com/trends/vibe.md) - [Functional Hydration Sodas](https://www.trendhunter.com/trends/hydration-soda.md) - [Synbiotic Sparkling Water](https://www.trendhunter.com/trends/sparkling-functional-beverages.md)