# Earth-Conscious Cleaning Sets Supernatural's Cleaning Starter Set Reduces Household Plastic Waste By Laura McQuarrie | Published 2020-12-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/cleaning-starter-set References: [wellandgood](https://www.wellandgood.com/glass-bottles-cleaning-products/) & [supernatural](https://supernatural.com/products/starter-set) The Supernatural Cleaning Starter Set shares four reusable frosted glass spray bottles and concentrates that can be used on various surfaces within the home. The [eco-friendly cleaning set](https://www.trendhunter.com/trends/leaf-mineral) helps to [reduce household plastic waste](https://www.trendhunter.com/trends/grove-co-spring-collection), as the screen-printed bottles and custom spray bottles were "designed to last forever." The kit includes a Glass + Mirror cleaner, a Counter + Granite solution, one for Bath + TIle cleaning and one final vial for tackline Wood + Floor surfaces. The cleaning concentrates themselves are [aromatic and non-toxic](https://www.trendhunter.com/trends/element-brooklyns-all-purpose-cleaner), helping to create cleaner homes and uplifting rituals. While the Glass + Mirror cleaner shares the refreshing scent of citrus fruits and rosemary, the Bath + Tile concentrate melds a signature blend of "refreshing lime, invigorating fir, restorative basil, energizing eucalyptus, motivating peppermint, uplifting litsea cubeba, comforting palmarosa." Image Credit: Supernatural ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 90% | Activity: 61% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Cleaning Solutions:** Creating non-toxic, reusable cleaning products for households that aim to reduce plastic waste. - **Concentrated Cleaning:** Designing cleaning concentrates that can be mixed with water to reduce packaging and shipping costs. - **Aromatherapy Cleaning:** Incorporating invigorating and uplifting scents in cleaning products for a more enjoyable cleaning experience. ### Sectors Adopting This - **Household Cleaning Products:** Innovation in designing eco-friendly cleaning products for the home market that reduce plastic waste. - **Sustainable Packaging:** The development of reusable and long-lasting bottles that reduce plastic waste and encourage reuse in cleaning and other industries. - **Aromatherapy Products:** Incorporating essential oils and other natural scents in household cleaning products to enhance the cleaning experience and promote relaxation and wellness. ## Related on Trend Hunter - [Essential Oil Cleaning Kits](https://www.trendhunter.com/trends/essential-oil-home-cleaning.md) - [Plant-Based All-Purpose Cleaners](https://www.trendhunter.com/trends/guests-on-earth-citrus-oasis.md) - [Can-Based Cleaning Kits](https://www.trendhunter.com/trends/clean-can-starter-kit.md) - [Chic Sustainable Cleaning Brands](https://www.trendhunter.com/trends/guests-on-earth.md) - [Plant-Based Surface Cleaners](https://www.trendhunter.com/trends/saje-multisurface-cleaning-refill.md) - [Eco-Friendly All-Purpose Cleaners](https://www.trendhunter.com/trends/ecofriendly-allpurpose-cleaners.md) - [Limited-Edition Festive Cleaning Products](https://www.trendhunter.com/trends/eves-of-enchantment.md) - [Holiday-Scented Cleaning Products](https://www.trendhunter.com/trends/holidayscented-cleaning-product.md) - [Powerful Eco-Friendly Cleaning Products](https://www.trendhunter.com/trends/branch-basic.md)