# Laundry Detergent Cartons Cleancult Packages Cleaning Solutions in Plastic-Free Cartons By Laura McQuarrie | Published 2020-09-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/cleaning-solution References: [fastcompany](https://www.fastcompany.com/90552019/the-plastic-free-company-that-brought-you-soap-in-milk-cartons-now-comes-in-six-gorgeous-new-scents) & [cleancult](https://www.cleancult.com/) There are tons of new and innovative cleaning product packaging designs being created in response to the demand for reduced plastic waste, and [Cleancult](https://www.trendhunter.com/trends/cleancult-2) offers a unique cleaning solution option in the form of [plastic-free cartons](https://www.trendhunter.com/trends/onehand-pump-paper-pack) with plant-based caps. The [zero-waste packaging](https://www.trendhunter.com/trends/grove-co-spring-collection) is applied to everything from hand soap and all-purpose cleaners to the brand's newest product, laundry detergent. The brand's Liquid Laundry Detergent Variety Bundle shares four unique scents, each of which is packaged in a carbon-neutral and shatter-resistant container. The formulas like Sweet Honeysuckle, Sea Spray & Aloe and Juniper & Sandalwood are free from dyes, triclosan, phosphates, as well as petroleum-based ingredients—in place of these ingredients, the brand favors the use of natural alternatives like coconut and olive oil and potassium soap. Image Credit: Cleancult ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 76% | Activity: 78% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Reduced Plastic Waste:** There is a growing trend of creating innovative cleaning product packaging designs that reduce plastic waste. - **Zero-waste Packaging:** The use of zero-waste packaging, such as plastic-free cartons and plant-based caps, is gaining traction in the cleaning product industry. - **Natural Ingredients:** Brands are focusing on using natural ingredients like coconut and olive oil, as well as potassium soap, in their cleaning products instead of petroleum-based ingredients. ### Who This Affects Most - **Cleaning Product Packaging:** Innovative packaging solutions that reduce plastic waste are disrupting the cleaning product packaging industry. - **Sustainable Packaging:** The demand for zero-waste packaging, such as plastic-free cartons, is creating opportunities for sustainable packaging companies. - **Eco-friendly Cleaning Products:** The use of natural ingredients and zero-waste packaging in cleaning products is driving disruption in the eco-friendly cleaning product industry. ## Related on Trend Hunter - [Paper-Made Detergent Packaging](https://www.trendhunter.com/trends/tesco-laundry-pods.md) - [Refillable Aluminum Cleaning Products](https://www.trendhunter.com/trends/cleancult-2.md) - [Eco-Friendly All-Purpose Cleaners](https://www.trendhunter.com/trends/ecofriendly-allpurpose-cleaners.md) - [Paper-Packaged Haircare Products](https://www.trendhunter.com/trends/babo-botanicals.md) - [Next-Gen Laundry Capsules](https://www.trendhunter.com/trends/sustainable-laundry-capsule.md) - [Sustainable Dishwasher Pods Packaging](https://www.trendhunter.com/trends/ariel-dishwasher-tablets.md) - [Convenient Cleaning Product Tins](https://www.trendhunter.com/trends/cube-tin.md) - [Paper-Made Detergent Pod Packaging](https://www.trendhunter.com/trends/clicktolock-pods-box.md) - [Biodegradable Scent-Free Refills](https://www.trendhunter.com/trends/complete-athome-refill-station.md)