# Masculine Cleaning Products These Cleaning Products for Men Tackle Tough Messes By Laura McQuarrie | Published 2015-10-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cleaning-products-for-men References: [hero-clean](https://hero-clean.com/) The 'Hero Clean' line of cleaning products for men are branded in a scheme that looks more like they would belong to automotive fluids, but catching the eyes of a male audience is exactly what these products aim to do. Products like all-purpose cleaning sprays, laundry detergents and liquid dish soap formulas are described as multi-purpose, made to clean homes as well as gear with a powerful formula that can handle messes quickly. To make the process of bringing these products home even easier, the brand has Cleaning Plans in place, which operates like a [subscription to ensure a regular supply](https://www.trendhunter.com/trends/bloomz-cleaning-products) of the product. In terms of scent, it's described that the Hero Clean products are "Based off a cologne, our [scent smells fresh and clean](https://www.trendhunter.com/trends/pinalen-luxury-scents), not like your sister." ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 46% | Activity: 17% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Masculine Cleaning Products:** Creating cleaning products specifically targeted towards men caters to a previously untapped market and offers an opportunity for disruptive innovation in the cleaning industry. - **Branding for Male Audiences:** Using automotive-inspired branding for cleaning products appeals to men and presents a disruptive innovation opportunity in the marketing and advertising industry. - **Subscriptions for Cleaning Products:** Implementing subscription-based services for cleaning products provides convenience and a regular supply for customers, presenting a disruptive innovation opportunity in the e-commerce and subscription industries. ### Who This Affects Most - **Cleaning Products:** Developing cleaning products for men offers a disruptive innovation opportunity in the traditional cleaning product industry by expanding the customer base. - **Marketing and Advertising:** Creating automotive-inspired branding for cleaning products opens up a disruptive innovation opportunity for companies in the marketing and advertising industry to target new male consumer segments. - **E-commerce and Subscriptions:** Implementing subscription-based services for cleaning products presents a disruptive innovation opportunity for companies in the e-commerce and subscription industry to tap into the demand for convenient and regular supplies of cleaning products. ## Related on Trend Hunter - [Masculine Refillable Soap Ranges](https://www.trendhunter.com/trends/bob-refillable-body-wash.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Fragrance-Driven Household Cleaners](https://www.trendhunter.com/trends/element-brooklyns-all-purpose-cleaner.md) - [Naturally Derived Cleaning Solutions](https://www.trendhunter.com/trends/the-lab-co.md) - [Aromatic Masculine Bath Products](https://www.trendhunter.com/trends/duke-cannon-scents.md) - [Fragrance-Focused Cleaning Products](https://www.trendhunter.com/trends/fabulosa-seasonal-collections.md) - [Harsh Chemical-Free Cleaning Solutions](https://www.trendhunter.com/trends/ruggedred.md) - [Specialized Appliance Cleaners](https://www.trendhunter.com/trends/appliance-cleaners.md) - [Luxe Minimalist Home Cleaners](https://www.trendhunter.com/trends/the-laundress-1.md)