# eSports Gaming Laundromats Samsung's 'LANdry' Cleaning Laundromat Appeals to Teens By Laura McQuarrie | Published 2016-07-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cleaning-laundromat References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/samsung-creates-landry-laundromat-paid-dirty-clothes/) & [thesamsungecosystem](http://www.thesamsungecosystem.com/) It's not uncommon to find TVs, arcade machines and lounge areas in some high-end cleaning laundromat locations around the world, but [Samsung's](https://www.trendhunter.com/trends/luxury-gaming-suite) 'LANdry' takes on-site entertainment to the next level. LANdry was devised to motivate young teens to do their own laundry and at the same time, promote the easy-to-use features of the Galaxy S7 and the AddWash washing machine. As a reward for doing their dirty laundry at this unique spot, teens are treated to time playing Internet games while they wait for a load to be cleaned. Despite the growth of [eSports](https://www.trendhunter.com/trends/team-flash) gamings continues to grow, is often criticized for its lack of tangible benefits. The incentivized experience offered at LANdry: The [eSport Laundromat](https://www.trendhunter.com/trends/centennial-college) ensures that gameplay is productive and the task of doing chores is both engaging and enjoyable. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 25% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Esports Gaming Laundromats:** The combination of gaming and everyday tasks provides opportunities for disruptive innovation in the entertainment and laundry industries. - **Incentivized Esport Experiences:** The practice of incentivizing mundane experiences with gaming can revolutionize the video game industry and create unusual partnerships like LANdry. - **Integration of Technology Into Traditional Industries:** The incorporation of technology in areas like laundry creates new opportunities for companies to market their products and services to previously untapped markets. ### Sectors Adopting This - **Entertainment Industry:** Creating gamified experiences in everyday tasks like laundry can revolutionize the entertainment industry with new offerings that consumers haven't seen before. - **Laundry Industry:** The gaming and entertainment industries partnering with laundromats can enhance the customer experience and attract new customer bases. - **Consumer Technology Industry:** Incorporating technology into traditional laundry practices creates opportunities for the consumer technology industry to market their products in a unique way. ## Related on Trend Hunter - [eSports-Ready Hotel Suites](https://www.trendhunter.com/trends/luxury-gaming-suite.md) - [Sporty Laundromat Takeovers](https://www.trendhunter.com/trends/laundromatch.md) - [Next-Gen Laundromats](https://www.trendhunter.com/trends/plano-laundry.md) - [Collaborative Esports Events](https://www.trendhunter.com/trends/one-tap-campaign.md) - [Gamer Body Wash Campaigns](https://www.trendhunter.com/trends/irish-spring-nicesmelling-gaming-shower.md) - [Climate-Friendly Laundry Initiatives](https://www.trendhunter.com/trends/samsung-and-coolblue.md) - [Enhanced Mobile Gaming Platforms](https://www.trendhunter.com/trends/samsung-gaming-hub.md) - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md) - [Dedicated Gaming Gear Shops](https://www.trendhunter.com/trends/samsung-game-portal.md)