# Clean Cosmeceutical Skincare Babor's CLEANFORMANCE Collection Targets Gen Z & Millennials By Laura McQuarrie | Published 2020-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cleanformance References: [forbes](https://www.forbes.com/sites/celiashatzman/2020/07/08/babor-new-cleanformance-skincare-collection/#5c8d03324bd5) & [ca.babor](https://ca.babor.com/) Babor's newly launched CLEANFORMANCE collection goes after a younger demographic that's passionate about making conscious, well-informed purchases that are clean, safe and effective. The brand identified an opportunity to create a clean, high-performance range for [Gen Z](https://www.trendhunter.com/trends/id-skin-identity) and Millenial consumers that's also simple. In the nine-piece product line, there are two multifunctional cleansers, a pair of serums, three moisturizers, an eye cream and a sleeping mask, which can be used together to create a harmonious routine. Tim Waller, CEO of [Babor North America](https://www.trendhunter.com/trends/newbeauty-winter-2024-testtube), describes that "[Millennial](https://www.trendhunter.com/trends/plus-ultra-oral-care) and Gen Z consumers want strong, energized, healthy looking skin that glows but they also want to buy consciously and be well informed about every aspect of the products they use. They are actively looking for formulations that are safe, clean and effective." Image Credit: Babor ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 61% | Activity: 75% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Clean Skincare:** There is a growing demand for skincare products that are safe, clean and effective. - **Multifunctional Products:** Consumers are looking for products that offer multiple benefits in one formulation. - **Conscious Consumerism:** Consumers, especially younger generations, are seeking out brands that align with their values and focus on sustainability and transparency. ### Who This Affects Most - **Beauty and Personal Care:** Brands in the beauty industry have an opportunity to create clean, high-performance products that cater to younger demographics. - **Consumer Goods:** Companies that offer multifunctional products have the potential to attract consumers looking for simplicity and convenience. - **Sustainability and Ethics:** There is a need for more brands to prioritize transparency, sustainability, and ethics to meet the growing demand for conscious consumerism. ## Related on Trend Hunter - [Targeted Plant-Based Cosmeceuticals](https://www.trendhunter.com/trends/id-skin-identity.md) - [Gentle Youth Skincare](https://www.trendhunter.com/trends/gen-alpha-collection.md) - [Health-Focused Youth Skincare](https://www.trendhunter.com/trends/revolution-skin.md) - [Problem-Solving Youth Skincare](https://www.trendhunter.com/trends/epic-skincare.md) - [Youth-Oriented Beauty Branding](https://www.trendhunter.com/trends/youthoriented-beauty.md) - [Youth-Safe Skincare Hubs](https://www.trendhunter.com/trends/gen-a-z-hub.md) - [Hypoallergenic Gen Z Skincare](https://www.trendhunter.com/trends/saint-crewe.md) - [Next-Gen Plant-Powered Skincare](https://www.trendhunter.com/trends/suppuru.md) - [Minimalist Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/beauty-market.md)