# Immune-Boosting Cleaner Concentrates This Potent Natural Cleanser Purifies and Protects the Home By Laura McQuarrie | Published 2017-02-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cleaner-concentrate References: [doterra](https://doterra.com/US/en/p/onguard-cleaner-concentrate) & [mydoterra](https://www.mydoterra.com/ShoppingCart/index.cfm?retail=1&OwnerID=3867970) While most household cleansers are designed to simply clear surfaces of unwanted messes and impurities, this potent cleaner concentrate boasts other benefits for household health. The non-toxic cleaner from dōTERRA is made with a base of [plant-based derivatives](https://www.trendhunter.com/trends/cloroxpro-1) and a proprietary blend of therapeutic-grade essential oils. Because the essential oils in this concentrate—wild orange, clove, cinnamon, eucalyptus and rosemary—are said to support the immune system, it is described that the blend "provide[s] natural protection against certain environmental factors while elevating the overall cleaning capability." The potent cleaning concentrate can be applied directly to hard-to-clean areas or diluted for the purposes of washing dishes, cleaning bathrooms or other parts of the home as an all-purpose product. As a testament to the purity, safety and efficacy of this proprietary protective essential oil blend, it can also be found in a variety of home and personal care products from the brand, including toothpaste, softgels, [laundry detergent](https://www.trendhunter.com/trends/ec3-laundry-additive) and a foaming hand wash. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Immune-boosting Cleaners:** Opportunity for developing household cleaners that incorporate immune-boosting ingredients. - **Plant-based Derivatives:** Opportunity for creating cleaning products using plant-based derivatives for a non-toxic alternative. - **Therapeutic-grade Essential Oils:** Opportunity for utilizing therapeutic-grade essential oils in cleaning solutions for their potential health benefits. ### Industries Being Reshaped - **Household Cleaners:** Disruptive innovation opportunity to create immune-boosting cleaners that go beyond traditional cleaning capabilities. - **Personal Care Products:** Opportunity for incorporating therapeutic-grade essential oils in personal care products to provide additional health benefits. - **Natural Health Products:** Opportunity for developing natural health products that combine plant-based derivatives and immune-boosting ingredients for overall well-being. ## Related on Trend Hunter - [Natural All-Purpose Cleaners](https://www.trendhunter.com/trends/all-purpose-cleaner-1.md) - [Plant-Based All-Purpose Cleaners](https://www.trendhunter.com/trends/guests-on-earth-citrus-oasis.md) - [Free-From Household Cleaners](https://www.trendhunter.com/trends/multi-surface-eco-cleaner.md) - [Home-Cleaning Citrus Blends](https://www.trendhunter.com/trends/citrus-blend.md) - [Broad-Spectrum Cleaning Products](https://www.trendhunter.com/trends/prevasive-botanical-disinfectant.md) - [Probiotic Cleaning Sprays](https://www.trendhunter.com/trends/cif-infinite-clean.md) - [Plant-Based Surface Cleaners](https://www.trendhunter.com/trends/saje-multisurface-cleaning-refill.md) - [Fragrance-Driven Household Cleaners](https://www.trendhunter.com/trends/element-brooklyns-all-purpose-cleaner.md) - [Uplifting Aromatherapy Sprays](https://www.trendhunter.com/trends/purifying-air-spray.md)