# Alcohol-Free Tequila Spirits The CleanCo 'Clean T' Has 12-Calories Per 50ml Serving By Michael Hemsworth | Published 2021-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cleanco-clean-t References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2021/05/spencer-matthews-adds-non-alcoholic-tequila-to-clean-co-range/) & [clean.co](https://clean.co) The [CleanCo 'Clean T](https://www.trendhunter.com/trends/anything-but-dry-january)' is a new non-alcoholic product for consumers looking to craft premium cocktails that mimic their alcoholic counterparts without any of the associated effects. The [alcohol-free agave spirit](https://www.trendhunter.com/trends/notas-de-agave) is reported to have an earthy and fruity flavor profile that has notes of oak, rocket, watercress and green olive. The product features a 0.4% ABV and boasts a low-calorie recipe that comes in at just 12-calories for a 50ml serving. Brand Founder Spencer Matthews explained the new CleanCo 'Clean T' further saying, "The past year has seen a monumental rise of the popular Picante cocktail, and now with our superior-tasting alcohol alternative, you can enjoy all the flavour and experience of your favourite [Tequila-based cocktail](https://www.trendhunter.com/trends/ednas-margarita) – from a Margarita to a Sunrise – without having to endure the vicious hangover the next day.” ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 43% | Activity: 73% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Non-alcoholic Spirits:** The rise of alcohol-free spirits presents opportunities for companies to create innovative products with unique flavor profiles, offering consumers a healthier alternative to traditional alcohol-based drinks. - **Low-calorie Beverages:** The demand for healthier beverage options that do not compromise on taste provides opportunities for companies to create low-calorie alcohol-free alternatives. - **Premium Cocktail Mixers:** The popularity of premium cocktails creates opportunities for companies to develop alcohol-free alternatives with complex flavor profiles that can be used as mixers in a wide variety of cocktails. ### Where This Applies - **Beverage Industry:** The beverage industry can capitalize on the trend of low-calorie, non-alcoholic spirits by creating innovative products and marketing them to health-conscious consumers. - **Hospitality Industry:** The hospitality industry can create new revenue streams by offering premium non-alcoholic cocktails that cater to sober patrons and those who prefer not to consume alcohol. - **Health and Wellness Industry:** The health and wellness industry can tap into the demand for low-calorie, non-alcoholic beverages by offering products that promote a healthy lifestyle and cater to consumers with specific dietary requirements. ## Related on Trend Hunter - [Non-Alcoholic Spirit Alternatives](https://www.trendhunter.com/trends/clean-co.md) - [Zero-ABV Tequila Alternatives](https://www.trendhunter.com/trends/non-alcoholic-tequilas.md) - [Low-ABV Light Tequilas](https://www.trendhunter.com/trends/light-tequila.md) - [Premium Zero-Proof Alcohol Alternatives](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails.md) - [Tropical Premixed Mocktails](https://www.trendhunter.com/trends/premixed-mocktails.md) - [Premade Alcohol-Free Gin Cocktails](https://www.trendhunter.com/trends/free-af-cucumber-gt.md) - [Alcohol-Free Tequila Alternatives](https://www.trendhunter.com/trends/alcohol-free-tequila.md) - [Versatile Alcohol-Free Gin Spirits](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit.md) - [Non-Alcoholic Agave Juices](https://www.trendhunter.com/trends/nequila-by-len-y-sol.md)