# Minimal Ingredient Meat Alternatives These CleanBean Products Come in Two Options in Thailand By Michael Hemsworth | Published 2025-09-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cleanbean-products References: [vegconomist](https://vegconomist.com/food-and-beverage/meat-and-fish-alternatives/cleanbean-makes-debut-thailands-new-plant-based-meat-choice/) & [sweescheese](https://sweescheese.com/)  These new CleanBean products have been introduced by [Swees Plant](https://www.trendhunter.com/trends/swees-vegan-yogurt) Based [Foods](https://www.trendhunter.com/trends/more-foods) in Thailand as a series of meat alternatives that are crafted with taste, texture and nutrition in mind to strike a balance for foodies. The products come in two varieties including The Beev Steaklets and the [Chick](https://www.trendhunter.com/trends/strawberry-hibiscus-drinks)*n Bites, which are each crafted using minimal ingredient and high-moisture extrusions (HME) technology. These aspects combine to achieve meat alternatives that have a meat-like texture to satisfying meat eaters and vegan consumers alike. The Beev Steaklets have 20.8-grams of protein with 7.6-grams of fiber per serving, while the Chick*n Bites have 22.8-grams of protein and 6.8-grams of fiber. CEO Nick Frauenfelder commented on the new CleanBean products saying, "Tofu is good, but it’s not meat. I wanted something that would satisfy me and my meat-eating friends – a plant-based option that truly tastes and performs like meat, without compromising on health or ingredients." Image Credit: Swees Plant Based Foods ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 50% | Activity: 50% | Freshness: 49% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **High-moisture Extrusion Technology:** The adoption of high-moisture extrusion (HME) technology enables the production of plant-based meats with superior texture comparable to traditional meat products. - **Minimal Ingredient Food Products:** The emphasis on minimal ingredient profiles aligns with increasing consumer demand for clean-label foods that offer transparency and simplicity in formulations. - **Protein-rich Meat Substitutes:** Developing plant-based alternatives with high protein content caters to health-conscious consumers seeking nutritious and fulfilling meat substitutes. ### Industries Being Reshaped - **Plant-based Food Industry:** The plant-based food sector is revolutionizing dietary options by creating products like CleanBean that appeal to both vegans and traditional meat-eaters. - **Food Technology Sector:** Advancements in food technology, such as HME, are pivotal in crafting plant-based products that mimic the taste and texture of conventional meats. - **Health-conscious Consumer Market:** As consumers increasingly prioritize health and sustainability, the market for nutritious and minimally processed food alternatives is rapidly expanding. ## Related on Trend Hunter - [Semi-Finished Plant-Based Beef Products](https://www.trendhunter.com/trends/beef-alternatives.md) - [Wholesome Meatless Alternatives](https://www.trendhunter.com/trends/plant-it.md) - [Minimal Ingredient Alt Meats](https://www.trendhunter.com/trends/more-foods.md) - [Bean-Based Meat Replacement Solutions](https://www.trendhunter.com/trends/vitatex-wheat-fava-flakes-svp-pro.md) - [Plant-Based Meat-Like Extrudates](https://www.trendhunter.com/trends/planteneers-fiildtex.md) - [Meaty Beef Alternatives](https://www.trendhunter.com/trends/plant-based-beef-alternative.md) - [Bean-Based Alt Meats](https://www.trendhunter.com/trends/alt-meat.md) - [Meat-Free Protein Pots](https://www.trendhunter.com/trends/protein-pot.md) - [Prepackaged Meat-Free Steaks](https://www.trendhunter.com/trends/plantbased-steaks.md)