# Colorful Foaming Hand Soaps Clean With Color Makes Cleansing Fun and Effective or Kids By Laura McQuarrie | Published 2021-02-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clean-with-color References: [prnewswire](https://www.prnewswire.com/news-releases/crazy-aarons-makes-hand-washing-fun-with-revolutionary-clean-with-color-soap-and-hand-sanitizer-line-301223259.html) & [puttyworld](https://puttyworld.com/collections/clean-with-color/products/green-apple-clean-with-color-hand-soap) Clean With Color is a new line of soap that changes color as it's used, helping to make the experience of washing hands a fun one for kids. As the creator of award-winning Thinking Putty, [Crazy Aaron's](https://www.trendhunter.com/trends/strawberry-shortcake-scentsory-putty) created an innovative personal care line as a result of the pandemic. Founder and Executive Chairman, Aaron Muderick, describes: "At the onset of the pandemic last year, we quickly pivoted from toy-making to producing [hand sanitizer](https://www.trendhunter.com/trends/perfumeinspired-hand-sanitizers) for healthcare facilities, public utilities, and first responders." The kid-friendly [foaming hand soaps](https://www.trendhunter.com/trends/native-liquid-hand-soap) are available in fun colors and scents like Apple (Green), Strawberry (Magenta) and Berry (Blue.) The color-changing feature of the soap is not only entertaining but it is also useful for helping kids know when they've done a thorough job of washing their hands. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 21% | Activity: 64% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Color-changing Personal Care Products:** The success of Clean With Color shows there is a market for innovative and entertaining personal care products, gadgets, or apps that engage younger demographics and trigger healthy habits. - **Interactive and Educational Hygiene Tools:** Clean With Color's soap products reveal how interactive and educational hygiene tools can prompt healthier practices for kids and give brands a competitive edge in the personal care space. - **Safety and Health Awareness Through Playful Designs:** Clean With Color demonstrates how safety and health awareness can be taught through playful designs that resonate with children and communicate important values to parents. ### Industries Being Reshaped - **Personal Care:** Clean With Color caters to the personal care industry by offering innovative products that make cleansing an enjoyable and interactive experience for kids. - **Education:** Clean With Color highlights that there is a potential disruption in the education industry when it comes to engaging children on important topics like health and safety through interactive and playful means. - **Children's Products:** Clean With Color reveals a potential disruption in the children's products industry by offering foam soap that not only attracts and enlightens children but is also beneficial for fostering healthy habits. ## Related on Trend Hunter - [Paw-Print Soap Tools](https://www.trendhunter.com/trends/dinoosh.md) - [Festive Moldable Soaps](https://www.trendhunter.com/trends/bath-body-works-shapeable-soap.md) - [Holiday Hand Soap Bundles](https://www.trendhunter.com/trends/cleancult.md) - [Playful Children-Focused Sets](https://www.trendhunter.com/trends/soap-pen.md) - [Fruity Shower Foams](https://www.trendhunter.com/trends/allkinds-whipped-shower-foam.md) - [Conceptual Educational Soaps](https://www.trendhunter.com/trends/consent-soap.md) - [Color-Changing Shower Gels](https://www.trendhunter.com/trends/color-changing-shower-gel.md) - [Accessorized Cleansing Mists](https://www.trendhunter.com/trends/hand-cleansing-mists.md) - [Color-Changing Toothpastes](https://www.trendhunter.com/trends/crest-kids-color-changing-toothpaste.md)