# Marine Waste Sunglasses M.I.A & Parley for the Oceans Collaborated on a Clean Waves Range By Laura McQuarrie | Published 2021-06-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/clean-waves References: [fashionunited.uk](https://fashionunited.uk/news/fashion/m-i-a-unveils-debut-eyewear-collaboration-with-parley-for-the-oceans/2021060855900) & [parley](https://www.parley.tv/#the-cause-1) Clean Waves is the brand created by [Parley for the Oceans](https://www.trendhunter.com/trends/parley-and-adidas) that works with artists, creatives and activists on the design of products made from upcycled marine plastic waste. The newest artist to collaborate with the brand is M.I.A and Clean Waves shares modular [Clean Waves M.I.A.](https://www.trendhunter.com/trends/cleanoil) Edition sunglasses. Made from marine plastic debris and reclaimed fishing nets, the sunglasses help to put the materials collected by the organization’s [Global Cleanup Network](https://www.trendhunter.com/trends/ocean-flex) to good use. To give customers a sense of the impact they're creating, Clean Waves engraves GPS coordinates on products that reference the remote island areas that benefit from the cleanup efforts. Cyrill Gutsch, founder and chief executive of Parley for the Oceans, says "Clean Waves is a new idea of a luxury brand, a creative fundraising platform where artists, designers, activists and material scientists unleash their skills to drive the Material Revolution alongside the protection of islands and oceans." ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 74% | Activity: 56% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Products:** There is an opportunity for fashion, design, and beauty industries to create more eco-friendly products by using upcycled marine plastic waste like Parley's Clean Waves sunglasses. - **Sustainable Activism:** Parley and M.I.A's collaboration on Clean Waves sunglasses highlights the opportunity for the activism industry to integrate sustainable practices for advancing environmental causes. - **Waste Reduction Campaigns:** By using GPS coordinates on products that reference the areas benefitted by the organization's Global Cleanup Network, Clean Waves sunglasses demonstrate how waste reduction campaigns can incentivize consumers through transparency and brand purpose. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can integrate upcycled marine plastic waste like Parley's Clean Waves sunglasses to create eco-friendly fashion products. - **Design Industry:** The design industry has the opportunity to incorporate waste reduction campaigns into product design to create purpose-driven, sustainable designs like Clean Waves sunglasses. - **Beauty Industry:** The beauty industry can leverage the sustainable activism trend by incorporating environmentally responsible practices and ingredients, such as upcycled marine plastic waste, in their products. ## Related on Trend Hunter - [Organic Collaboration Sunglasses](https://www.trendhunter.com/trends/armedangels.md) - [Eco-Friendly Eyewear Collections](https://www.trendhunter.com/trends/material-matters-collection.md) - [Recycled Cyclist Sunglasses](https://www.trendhunter.com/trends/vallon-watchtowers-cycling-sunglasses.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md) - [Conscious Eyewear Capsules](https://www.trendhunter.com/trends/mondottica.md) - [Special Edition Sunglasses Collections](https://www.trendhunter.com/trends/waiting-for-the-sun-x-percival.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [Sustainable Haircare Partnerships](https://www.trendhunter.com/trends/amika-joins-4ocean.md) - [Ocean Plastic Watch Collaborations](https://www.trendhunter.com/trends/surfrider-foundation-1.md)