# Holistic Restaurant Concepts Sydney's Clean Treats Factory is Described as a "Culinary Day Spa" By Jana Pijak | Published 2018-02-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clean-treats-factory References: [buro247.au](http://www.buro247.com.au/culture-lifestyle/food-and-drink/say-hello-to-sydney-s-new-culinary-day-spa.html) & [thecleantreatsfactory](http://www.thecleantreatsfactory.com/) Specializing in a plant-based menu of nourishing and tasty dishes, Sydney's Clean Treats Factory is the city's newest holistic restaurant concept. Described as a "culinary day spa," the restaurant is not only home to a diverse and [health-conscious menu](https://www.trendhunter.com/trends/golden-glowinspired-winter-menu) but also features tranquil interior design details -- ranging from a variety of local artwork to comfy accents and lush greenery. Clean Treats Factory is the ideal [brunch spot for health buffs](https://www.trendhunter.com/trends/healthy-side-up) who don't want to sacrifice flavor in exchange for diet-friendly choices. The eatery was founded by fitness model, trainer and business woman Charlie de Haas and offers best-selling treats like [chocolate peanut butter pancakes](https://www.trendhunter.com/trends/pur-simple) that are enriched with protein, along with a sweet potato fries appetizer that replaces heavy mayo or cream with a dip that features a coconut herb blend. Image Credit: Buro24/7 ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 56% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Cuisine:** Disruptive innovation opportunity: Create a plant-based menu that combines nourishment and taste to cater to health-conscious consumers. - **Holistic Dining Experience:** Disruptive innovation opportunity: Design a restaurant concept that goes beyond food to offer a tranquil and immersive experience for customers. - **Health-conscious Menu:** Disruptive innovation opportunity: Develop a menu that offers diet-friendly choices without compromising on flavor and indulgence. ### Who This Affects Most - **Health and Wellness:** Disruptive innovation opportunity: Integrate plant-based cuisine and holistic dining experiences to create a unique offering in the health and wellness industry. - **Restaurant and Hospitality:** Disruptive innovation opportunity: Incorporate health-conscious menu options and tranquil interior design elements to differentiate an establishment in the competitive restaurant and hospitality industry. - **Fitness and Wellness Coaching:** Disruptive innovation opportunity: Partner with fitness models and trainers to create holistic restaurant concepts that align with fitness and wellness coaching programs. ## Related on Trend Hunter - [Healthy Restaurant Debuts](https://www.trendhunter.com/trends/harvest-kitchen.md) - [Nostalgic Vegan Fast Food](https://www.trendhunter.com/trends/mr-charlies.md) - [Superfood Cafe Expansions](https://www.trendhunter.com/trends/nutbar-midtown.md) - [Womb-Like Neutral Restaurant Designs](https://www.trendhunter.com/trends/holy-carrot.md) - [Skin-Caring High Teas](https://www.trendhunter.com/trends/nourish-me-high-tea.md) - [Consumer-Driven Juice Bar Menus](https://www.trendhunter.com/trends/clean-juice-menu.md) - [Wellness Lifestyle Clubs](https://www.trendhunter.com/trends/the-health-cafe.md) - [Hospitality-Inspired Wellness Centers](https://www.trendhunter.com/trends/remedy-place1.md) - [Vibrant QSR Offerings](https://www.trendhunter.com/trends/lemon-drop-smoothie.md)