# Natural Beauty Editorials The Photo Series Titled Clean Slate by Stef King Stars New Face Claire By Meghan Young | Published 2014-01-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clean-slate-by-stef-king References: [fashiongonerogue](http://www.fashiongonerogue.com/new-face-claire-poses-stef-king/) & [stefking.au](http://stefking.com.au/) The photo series titled Clean Slate by Stef King, an international photographer based in Perth, Western Australia, focuses on two different sides of beauty. On one hand, it adheres to the title of the photoshoot by concentrating on a natural form of beauty with minimal makeup and tousled hair. On the other hand, it showcases more [sultry looks](https://www.trendhunter.com/trends/velvet-heat) as well. In a way, the photoshoot could have easily been dubbed 'Day and Night' considering its backdrops as well. Shot in studio, Clean Slate by Stef King stars new face Claire. The blonde beauty was outfitted in white and black pieces from the likes of Alexander Wang, Dion Lee and Marni by stylist Clare Ryan. The looks were perfected by [beauty artist](https://www.trendhunter.com/trends/i-play-beauty-campaign) Nicole Forde. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 61% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Minimal Makeup:** Opportunity for beauty brands to develop natural and minimalist makeup products that enhance natural beauty. - **Sultry Looks:** Opportunity for beauty brands to create bold and seductive makeup looks that appeal to a different audience. - **Day and Night:** Opportunity for makeup artists and stylists to explore the contrast between natural and glamorous looks for editorial shoots. ### Who This Affects Most - **Beauty Brands:** Disruptive innovation opportunity for beauty brands to cater to consumers seeking natural and bold makeup looks. - **Makeup Artists:** Disruptive innovation opportunity for makeup artists to experiment with contrasting natural and glamorous styles in their work. - **Fashion Stylists:** Disruptive innovation opportunity for fashion stylists to curate outfits that complement both minimal and bold beauty looks. ## Related on Trend Hunter - [Empowering Clean Beauty Campaigns](https://www.trendhunter.com/trends/clean-beauty-campaign1.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Upcycled Beauty Retail Interiors](https://www.trendhunter.com/trends/beauty-retail1.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md)