# Clean Skincare Sets Hugh & Grace Focuses on Detoxifying, Hydrating & Strengthening By Laura McQuarrie | Published 2020-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clean-skincare-set References: [thezoereport](https://www.thezoereport.com/p/new-skincare-brand-hugh-grace-introduces-3-products-that-define-clean-beauty-in-a-totally-different-way-35475854) & [hughandgrace](https://hughandgrace.com/products/strengthening-set) Although it's becoming easier to shop for clean skincare products from major retailers, the definition of [clean beauty](https://www.trendhunter.com/trends/bestsellers-set) varies—but Hugh & Grace is committed to creating products that will save consumers from hormonal disruptions and chemical exposure. As founders Sara and Ben Jensen describe, "We set out to create our debut set of products as a simple offering that targets things we do every day that can add up to make a difference now and in the long-term." Hugh & Grace's Strengthening Set contains essentials for [detoxing, hydrating and strengthening the skin](https://www.trendhunter.com/trends/ultimate-hydration-set) in a clean way with [vegan, plant-based and cruelty-free solutions](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection). The set includes a Purifying Body Soap with skin-loving ingredients like shea and cocoa butter, a Restoring Face Serum and a Protecting Body Oil. Image Credit: Hugh & Grace ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 66% | Activity: 65% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Clean Skincare:** Clean skincare products are gaining popularity as consumers look for safe and non-toxic beauty options. - **Detoxifying Products:** Detoxifying skincare products are on the rise as people seek to remove toxins and impurities from their skin. - **Plant-based Solutions:** The demand for vegan and plant-based skincare solutions is increasing as consumers prioritize natural and sustainable ingredients. ### Where This Applies - **Cosmetics:** The cosmetics industry can explore clean and non-toxic skincare products to meet the growing consumer demand. - **Natural Beauty:** The natural beauty industry can capitalize on the trend of detoxifying skincare products to offer safe and effective options. - **Sustainability:** The sustainability industry can align with the plant-based skincare trend by creating eco-friendly and cruelty-free alternatives. ## Related on Trend Hunter - [Indie Beauty Gift Sets](https://www.trendhunter.com/trends/gift-sets.md) - [Curated Skincare Discovery Sets](https://www.trendhunter.com/trends/mark-los-angeles.md) - [Limited-Edition Skincare Bundles](https://www.trendhunter.com/trends/true-botanicals-renew.md) - [Ultra-Hydrating Skincare Sets](https://www.trendhunter.com/trends/ultra-hydrating-starter-set.md) - [Luxurious Holiday Skincare Boxes](https://www.trendhunter.com/trends/holiday-skincare-box.md) - [Hypoallergenic Gen Z Skincare](https://www.trendhunter.com/trends/saint-crewe.md) - [Stackable Skincare Treatments](https://www.trendhunter.com/trends/dr-few-skincare.md) - [Daily Skincare Regiment Bundles](https://www.trendhunter.com/trends/skin-and-soul.md) - [Biotech Beauty Products](https://www.trendhunter.com/trends/city-cleanse-duo.md)