# Clarifying Scalp Serums Sunday Riley's Clean Rinse is Infused with AHA and BHA to Clear the Scalp By Laura McQuarrie | Published 2020-04-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clean-rinse References: [thezoereport](https://www.thezoereport.com/p/the-new-sunday-riley-clean-rinse-serum-is-a-chemical-exfoliator-for-your-scalp-22841796) & [sundayriley](https://sundayriley.com/products/clean-rinse-clarifying-scalp-serum) Sunday Riley's newest product is Clean Rinse, a [scalp care serum](https://www.trendhunter.com/trends/dualpeptide-scalp-serum) that contains chemical exfoliators. The AHA- and BHA-infused, rinse-off serum is beneficial for clearing the scalp of buildup, excess oil, dead skin and pollution, all the while nourishing the hair and scalp with vitamins, minerals and fatty acids. While Glycolic acid exfoliates the surface of the scalp, the salicylic acid in the product helps to dissolve sebum. Products like [scalp serums](https://www.trendhunter.com/trends/custom-scalp-serum) are becoming increasingly common as consumers invest in the health of their hair by doubling down on the care of the scalp. At the same time, a variety of [haircare products are becoming more skincare-like](https://www.trendhunter.com/trends/detox-scalp-mask), as seen in this product, which includes hero skincare ingredients like chemical exfoliators. Image Credit: Sunday Riley ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 45% | Activity: 53% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Skincare-inspired Haircare:** There is a rising trend of haircare products that incorporate skincare ingredients like chemical exfoliators to target scalp and hair health. - **Scalp Care:** Scalp care is a growing trend in the beauty industry, with more consumers recognizing the importance of scalp health for optimal hair growth and quality. - **Hair Wellness:** Consumers are prioritizing the health of their hair by including scalp care serums in their hair wellness routine. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry is a key player in the rising trend of scalp care serums and skincare-inspired haircare products. - **Skincare:** The incorporation of skincare ingredients in scalp serums indicates opportunities for skincare companies to expand their product offerings into the haircare market. - **Haircare:** As more consumers prioritize scalp health, haircare companies have the opportunity to develop innovative products that cater to this emerging trend. ## Related on Trend Hunter - [Oil Control Scalp Serums](https://www.trendhunter.com/trends/oily-scalp-serum.md) - [Intensely Hydrating Scalp Serums](https://www.trendhunter.com/trends/daily-hydro-scalp-serum.md) - [Minimal-Ingredient Scalp Serums](https://www.trendhunter.com/trends/bare-itchy-scalp-relief-serum.md) - [Hydration-Focused Scalp Serums](https://www.trendhunter.com/trends/blossom-essentials.md) - [Microbiome-Balancing Scalp Serums](https://www.trendhunter.com/trends/microbiome-cooling-scalp-serum.md) - [Cleansing Scalp Treatments](https://www.trendhunter.com/trends/hair-renew.md) - [Scalp-Refreshing Haircare Products](https://www.trendhunter.com/trends/malibu-c-scalp-scrub.md) - [Exosome Scalp Serums](https://www.trendhunter.com/trends/exosome-scalp-serum.md) - [Skin-Caring Scalp Masks](https://www.trendhunter.com/trends/detox-scalp-mask.md)